St. Martin Tower marks a huge step forward in the development of the Frankfurt office scene, both in terms of the architecture and the lighting solution. This is where LED luminaires from Zumtobel systematically provide coordinated light at ...
Tags: LED luminaires, LED downlights, LED lighting
Cities looking to beautify their neighborhoods through cleanup and restoration efforts can quickly and easily reduce unsightly graffiti with Sherwin-Williams Protective & Marine Anti-Graffiti Coating. The coating prevents graffiti from ...
Tags: Sherwin-Williams, Anti-Graffiti Coating, graffiti problems
Rebranding on March 4th as Hotel Jen Upper East Beijing, Traders Hotel Upper East Beijing marks the first property in mainland China to adopt the new Hotel Jen brand by Shangri-La International Hotel Management Ltd. Catering to a new ...
Tags: Hotel JEN, Rebranding, mainland China
Beware exhibitors: After 12 years in the trade show industry, I’ve finally been introduced to the consequences of a mixed shipment. We were hit with “special handling” (aka drayage) charges because of this mixed shipment. ...
Tags: exhibitors, trade show, Budget
Why Measure? In the era of big data and tight budgets, every expense needs to be justified. Moreover, measurement of all marketing programs is expected, especially for trade shows and events. Tracking the number of impressions from any ...
Tags: exhibitors, Effectiveness, Value
Shanghai's efforts to bring art to the people are paying off, as more than 4 million people are expected to participate in the ongoing China Shanghai International Arts Festival. The 17th annual festival runs through Nov 16, with 46 ...
Tags: Art Fest, Theater performances, Art Space
In a recent survey of inline exhibitors, we discovered that, while Skyline has the largest market share among portable display buyers, there is an interesting split within the whole: New exhibitors are more likely to buy their displays over ...
Are you planning your next trade show or event? Do you know you have an average of 3 seconds to make an impression on an attendee? It can be a challenge to conduct successful events, identify the right display, maximize crowd impact, and ...
Tags: Trade Show, social media buzz
Imagine you stood in a room with 393 fellow exhibitors, and asked them the question, “How did you stretch your exhibiting budget over the past two years?” Think of all the great advice they could share. Well, now you have all ...
New Balance announced its “Nobody Runs Like Boston.” campaign that is dedicated to its hometown city. The campaign highlights the brand’s unique running heritage that is synonymous with the city. The campaign features ...
Nissan is planning to equip its Forward Emergency Braking technology to more models in Japan. The technology uses warning lamp and buzzer that alerts the driver about a potential threat to avoid accident. Forward Emergency Braking ...
Tags: Emergency Braking Technology, Auto
Skechers Performance will return to Houston, Texas on Jan.18, 2015 as the official footwear and apparel sponsor of the Chevron Houston Marathon and Aramco Half Marathon. Skechers Performance will be exhibiting at the coinciding expo, ...
Outdoor furniture producer America’s Backyards & Outdoor Living, Inc. has signed a major lease for more than 6,500 square feet of permanent showroom space at the Las Vegas Market starting in August 2015. As part of the Casual ...
Tags: America's Backyards&Outdoor Living, Las Vegas Market, Furnishing
Nowadays the Internet is full of bright ideas on how to save money by repurposing just about everything, from furniture to food containers. One type of tip we haven’t seen so far, though, is how to upcycle cold hard cash itself. So ...
Tags: Save Money, Internet, Construction
Inspired by one of the most evocative features of the Southbank skyline, Astro's Tate combines two strong, simple metal elements to provide a decorative yet discreet wall light. "A photograph I took of Bankside Power Station before it was ...