Iconic construction toy brand LEGO has not one but two massive outdoor marketing campaigns underway across the UK. The first Yoda Chronicles experiential tour took place during the Easter period, at Bluewater Shopping Centre in Kent, ...
Games fans flocked to Esdevium's demo area at the MCM London Comic Con consumer show last weekend. The supplier ran a Board Games Demonstrations zone, allowing attendees to learn the rules and try out games such as Star Trek Catan, King ...
A range of fully loaded action vehicle toys are screeching to retail this summer. ToyNews takes a look at some of the coolest R/C and die-cast products to command land, water and air. Mattel - 01628 500 000 Mattel unveils a ...
Tags: Toys, Turbo Toys, Vehicles with Velocity
Michael Acton Smith is the founder of top licensed toy property Moshi Monsters, but he’s not content with just one brand. In this exclusive interview, he explains to Dominic Sacco about choosing tablets over toys, eclipsing Star Wars ...
Tags: Michael Acton Smith, Mind Candy, Toys
Mr Moshi on choosing tablets over toys, eclipsing Star Wars and the unstoppable growth of Mind Candy. How many CEOs would willingly cover their face in make-up, drive in a Moshi Monsters-branded car and spend time meeting children and ...
Tags: Mind Candy, Toys, Moshi
Cartamundi will supply UK toy retail with official Teenage Mutant Ninja Turtles card games. The company will launch the licensed range in the coming months. Cartamundi UK published the following statement on its Twitter page today: ...
Tags: Card Games, Cartamundi, Toys
Amazon is reportedly developing a smartphone that sports a 3D screen that relies on retina-tracking technology to make images seem to float above the screen like a hologram. With the smartphone, users would be able to navigate through ...
Tags: Amazon, Smartphone
LEGO Star Wars toy sales in LEGO retail stores rose 40 per cent during a recent marketing campaign. The Yoda Chronicles Tour, which took place over the Easter period, attracted an estimated 10,000 people who take part in the fun ...
Tags: Toy
It took just two weeks for this year's Toymaster show to sell out – beating the record which had been set in 2012, when all space had been filled by the end of January. This time round, however, the organisers revealed in ...
Tags: Toys, toy industry
A NEW wave of Star Wars videogames is coming, thanks to a deal announced by The Walt Disney Compnay and Electronic Arts. The deal calls for Electronic Arts, a videogames giant, to develop new game titles across interactive platforms such ...
Tags: EA, Videogames, Computer Products
LG has thrown a curved ball into the Australian TV market by announcing a 55-inch TV with a revolutionary curved OLED display and Star Wars actor Ewan MacGregor as its range's ambassador. Based on its price in South Korea, where it is in ...
Tags: Curved TVs
THE cIn Motion is a successful marriage of the modern touch-screen smartphone and the iconic BlackBerry keyboard. On BlackBerrys, the keyboard has always been about more than filling in text fields, and the new operating system takes that ...
Tags: Smartphone, Blackberry, Consumer Electronics
Hasbro saw its games, girls and pre-school categories grow during the first quarter of 2013. Games posted 26 per cent revenue growth year-on-year during the period. Games that grew in the quarter included Magic: The Gathering products, ...
Tags: Toys
sjennings What's the coolest thing in your office? Your collection of Star Wars bobble heads? The vending machine recently stocked with Skittles? The free coffee? All those "perks" will seem pretty lame after you read about some of the ...
Tags: Furniture, Furnishing, Cool Offices
If you think of Scholastic, book publishing is probably the first thing that springs to mind. However, the firm also has a top selling arts and crafts brand – Klutz – which it is looking to further expand in the toy space this ...
Tags: Toys, Klutz, Klutz label