Why it is my best campaign The Saint-Gobain"Black women"television commercial(TVC),of which I was a part while working at Lowe Lintas&Partners in 2000,is one of my finest campaigns as this presented a different and difficult problem to ...
Tags: Saint-Gobain, India, Black women, glass
Lands' End has unveiled a new look, logo and sentiment for the company's Canvas Lands' End line. The new logo featuring the tagline "Take to the Open" is a tribute to classic American optimism with a nod to the brand's sailing heritage. ...
Tags: canvas, Take to the Open, new logo, Canvas Lands'End
Heinz has extended its ready meals line in the UK with the launch of a new range. Heinz Big Ready Meals will be available from mid-September, the food group said today (10 September), with the tagline 'Big on flavour'. The range will be ...
Tags: Heinz, ready meals, chicken curry, pasta bolognese, chilli con carne
Television viewers will be aware of a new marketing push by Officeworks, which has adopted the tagline 'Big ideas. Lowest prices.' Explaining the new strategy, Officeworks managing director Mark Ward told an advertising trade magazine ...
Tags: new marketing push, advertising trade magazine, Officeworks
Fresh off the heels of"TRON:Legacy,"Digital Domain joined forces once again with the team behind the film–director Joe Kosinski and editor Jim Haygood–on a new:30 spot for BMW via Grey West.Titled"Refuel,"the spot brings back ...
Tags: BMW, Reunite, BMW 5 series
Trollback+Company teamed up with TV Land for their fourth branding project and first logo reinvention in the network's 16-year history.The new look,accompanied by the tagline,"Laugh More"first aired May 9th. Following the success of their ...
Tags: Trollback+Company, created a new Logo and branding package, TV Land
Venice-based effects house,The Mission brings a black stallion to the links in an adrenaline-charged new:30,''The Arrival''out of Wieden+Kennedy,Portland,and directed by Park Pictures'Ellen Kuras. The spot opens with a close-up of a ...
Tags: Golf, Recreation, Sporting Goods
International creative agency,Creature,is behind a new multi-platform initiative for JanSport,the original outdoor gear brand.Asking"What's Your Outdoors?"the campaign is an invitation for fans to define their own interpretation of the ...
Tags: Outdoors Online, Creature, interaction, sharable content