Vivid is now ramping up its marketing activity in the run-up the the Christmas countdown. Vivid is reporting strong sales for its interactive, Wi-Fi connected doll, My Friend Cayla, just one month since launch. The talking doll has ...
£1 will be donated to Bliss for each Mega Bloks First Builders Big Building Box (100 Pieces) sold during the campaign. Mega Brands has partnered The Entertainer to raise funds for baby charity Bliss through sales of the Mega Bloks ...
Tags: Mega Brands, Entertainer, Toys
The ToyNews Retail Advisory Board gives its views on the first major holiday of this year "Easter is the second biggest selling time behind Christmas," according to some of the UK's leading toy retailers. Traditionally a gifting period ...
Tags: Toys, Easter Toys
Peter Rabbit and the Great Easter Adventure offers fans the chance to win a family holiday to The Lake District. Silvergate Media is joining the Easter celebrations this year with the launch of its Peter Rabbit and the Great Easter ...
Tags: Toys
The firm is marking this special day by offering a month long promotion of 25 per cent discount on its Wasgij and Falcon puzzle brands. For those of you who haven't pieced it together, today is National Puzzle Day. And Jumbo Games is ...
Tags: Jumbo Games, Wasgij, Falcon, John Spilsbury
Not had a chance to catch up on the week's news? Well, we've put together our top ten list of the most read stories on ToyNews Online for the week ending Friday January 17th: 1. Paw Patrol toys coming summer 2014 2. Hasbro's ...
Tags: Toynews, Top Ten Toynews
Like for like sales in five weeks to December 28th up 6.93 per cent. The Entertainer delivered record breaking sales during the Christmas trading period, the retailer has revealed. The Entertainer's total sales for the five weeks to ...
Tags: Toys, Christmas Toys
Toys R Us is looking to work closely with the Let Toys Be Toys consumer campaign group, agreeing to become more inclusive in its marketing of toys to girls and boys. The news follows a meeting last week between TRU's UK board members and ...
Just a fifth of stores still use gendered labeling A survey by Let Toys Be Toys has indicated that 'girls' and 'boys' signs are falling out of favour in toy stores. Throughout November, Let Toys Be Toys supporters across the UK and ...
Auction allows the industry to bid on airtime, catalogue and online slots donated by the initiative's media sponsors, The Toy Trust Media Auction opened last week, and Flair has kicked off the bidding. The Media Auction allows the ...
Final push in sponsorship needed as 163 riders prepare for Isle of Wight challenge in June. There's just two weeks to go until the Toy Trust Isle of Wight Big Kids Bike Ride - and the body is urging the industry to get behind as many ...
Tags: toy trust, Toys, Industry Bike
The Entertainer, Toys R Us and Toy City among first to stock brand new outdoor toy from Wicked Vision. National retailers are taking stock of Wicked Vision's brand new outdoor toy, the Boomaring. High street names including The ...
Tags: Toy Retail, Toys, Boomaring
With low footfall, rising rents and online competition, running a High Street store is more challenging than ever. So, why not open one just for a month or a week? The toy industry has already dabbled in pop-up shops over the past few ...
Tags: Pop-up Shops, Toys
Creative Toys is giving away five of its Soccerstarz figures including a rare gold base figure to football fans. The promotion will run from Saturday, May 4th until July 14th and will give collectors the chance to get their hands on five ...
Tags: Toys, Toys Industry
When eBay launched in 1995, the premise was simple: allow consumers to sell their unwanted goods to others via online auctions. Today, the multi-billion dollar business has localised sites in over 30 countries. Over 190,000 businesses ...
Tags: Toy Industry, Toys