Pre-school brand will be supported with 'fun and engaging' TV campaign. Hy-Pro is to back its pre-school brand Rollers with a major TV drive in the run up to Christmas. The campaign will begin on September 15th for two weeks, with a ...
We delve in to the current board gaming culture with an in-depth look at the booming games and puzzles sector. The September issue of ToyNews is now available to read online, and on your iPad, here. This month, we explore the booming ...
The team behind Box of Awesome and Box of OMG has partnered with the Copenhagen-based kids' social network. Children’s marketing platform, SuperAwesome is continuing its global expansion efforts with a new partnership with ...
Tags: SuperAwesome, Partnership, Toys
Based on the space western, sci-fi drama series from Joss Whedon, the Firefly Yahtzee comes complete a collectible Serenity ship cup. Popular party game Yahtzee has taken a step towards the future as USAopoly reveals its collectors ...
Tags: Sci-Fi Series, USAopoly, Toys
Team behind Dragon's Den busting Marmite board games chooses Esdevium to deliver titles to UK retailers. Board game manufacturer, Pants on Fire has appointed Esdevium as the UK distributor of the firm’s portfolio of popular game ...
Tags: Pants on Fire, UK Distributor, Toys
New brand introduces grown up versions of the original dolls. MGA Entertainment has introduced the new brand Lalaloopsy Girls - focusing on the original doll characters that are now all grown up and attending Lala Prep, the Lalaloopsy ...
Tags: MGA Entertainment, Lalaloopsy Girls, Toys
Young fans of Barbie were treated to a day of singing and an exclusive screening of the Barbie and the Secret Door movie. Barbie fans gathered in London over the weekend to join X Factor voice coach, Yvie Burnett for an exclusive Barbie ...
Tags: Fans, X Factor Voice Coach, Toys
Art brand has teamed with the National Day Nurseries Association to implement its study. Crayola has launched a campaign to analyse the doodles of over 1,000 children to discover what they say about kids of today. As part of the ...
Companies wanting to enter the ToyTesters.tv Awards 2014 have until September 5th. ToyTesters.tv is calling last orders on its 2014 awards entries. The organisation will be closing to awards entries on September 5th as it prepares for ...
Tags: ToyTesters.Tv, Awards, Toys
Tabletop gamers know Days of Wonder as the team behind Ticket to Ride, Memoir 44 and Small World. French board game publisher and parent company of Esdevium, Asmodee has merged with Days of Wonder, the team behind popular titles such as ...
Tags: Asmodee, Days of Wonder, Toys
Philip James steps up to role of director of sales, while Ian Rice becomes national account manager. Plum Products is embracing expansion with the promotion of two sales executives. The active play specialist has promoted Philip James ...
Tags: Plum Products, Sales, Toys
Trade fair will return for ninth year bearing a new name. Toys & Kids Russia will return for the ninth year in 2015, however it will now be known as Kids Russia. The show will run from March 11th to 13th, 2015 at the Crocus Expo ...
Tags: Toys&Kids Russia, Return, Toys
Josh Feldman will focus on adapting the company’s toy properties into live action and animated films. Hasbro has embarked on its plans to expand its film and TV division with the appointment of a new head of development at Hasbro ...
Tags: Hasbro, Film and TV Division, Toys
Children under ten being asked to put their imagination and creativity into action. Arklu has unveiled a new Lottie dolls competition, with children under ten being asked to put their imagination and creativity into action by writing a ...
Tags: Arklu, Competition, Toys
Sears Canada Inc. announced the opening of a new 240,000-square foot fulfillment centre located in Calgary, Alberta. The site will create approximately 200 new jobs. The Calgary fulfillment centre will be a modern operation with advanced ...
Tags: Sears Canada, Fulfillment Centre, Apparel