Event marketing has been a staple of business marketing for decades, but as more businesses look for new and unique ways to market their products and services, the way businesses plan, advertise, design, and work events and trade shows has ...
Face to face trade shows, conferences and events have become the largest estimated share of a B2B marketers budget. Once you have determined trade show exhibiting is right for your company, here are the questions to ask to pinpoint your ...
Tags: B2B marketers, exhibiting, trade show
US-based private equity firm KKR has committed to invest INR520 crore in India’s dairy company Kwality to support is growth plans. Kwality will utilise the funds for capital expenditure purposes to further strengthen its milk ...
Tags: INR520 Crore, private equity
India’s Amul dairy brand maker Gujarat Cooperative Milk Marketing Federation (GCMMF) has partnered with Ahmedabad-based e-commerce solution provider firm to sell its products through an online portal and mobile app. Amul, the ...
Vertisense introduced Alcohoot Edge, an advanced mobile alcohol tracking solution which is perfect for tracking short-term and long-term alcohol consumption. Alcohoot Edge seamlessly fits into any user's routine of digitally monitoring ...
Chinese home appliance makers are giving dimensions of reality to the "Internet Plus" strategy championed by Premier Li Keqiang. Slowly but surely, they are pressing ahead with the task of integrating Internet technologies with their ...
Craig Hadley, Victoria Plum’s former head of buying, has joined online-only home furniture brand MatalanDirect.com as buying director. Having being instrumental in leading Victoria Plum to unprecedented growth, Hadley has been ...
Tags: MatalanDirect, Furniture
Panasonic Corporation has acquired Hussmann Corporation, a Missouri-based manufacturer of refrigerated display cases and systems. Panasonic has signed an agreement with Hussmann Parent Inc., the Delaware-based parent of Hussmann, and ...
Any enterprise in any doubt about the Internet's promotional power need only look at Taiwanese beverage firm EjiA Biotechnology. The company, among 10 in Taiwan that won awards from Alibaba for their performance in e-commerce on Tuesday, ...
Tags: E-Commerce, Alibaba, B2B
In early 2016, Invista will launch a new campaign for its Coolmax and Thermolite fiber brands, which are widely used by athletic and outdoor apparel and footwear brands. The Embrace The Elements campaign reflects the new brand positioning ...
Tags: Invista, fiber brands, outdoor apparel
Organized by Qatar government, Made in China 2015 is the first comprehensive showcase and B2B and B2G trading platform for high-end Chinese products and solutions in field of construction and science & technology, geared to the ...
Tags: Footprints
Glasgow-based Houseology.com has announced it is seeking £1m investment via crowdfunding platform Seedrs.com, offering the public an opportunity to share in the success of its online interior design and luxury homeware business, whose ...
Tags: interior design, luxury homeware
Guangzhou, November 22 (China News Agency)-The Vice Premier of Chinese State Council Wang Yang said on November 22 that China understands and will settle the concerns of foreign investors over transparency timely. Wang Yang made these ...
Tags: foreign investors, visa, financing
Soaring LED lighting penetration rates, followed by the maturation of LED lighting technology. Although, market demands have soared, LED lighting demand growth in mature markets have eased, due to intense pricing competitions. As a result, ...
Tags: LED lighting, LED package, EVE Lighting
Over the years, the role of Asia in the global economy has been continuously increasing in its importance, corresponding to the as in the saying that “Asia is the breadbasket of the world.” The value of exports and imports by ...
Tags: LED lighting, Solar energy