'DK is thrilled to partner with American Girl, whose dedication to bringing to life history and culture through play and learning so closely aligns with ours,' says DK's Simon Beecroft. A new series of non-books inspired by the American ...
Tags: DK, American Girl, Simon Beecroft
Born Licensing's David Born looks at why more and more firms are turning to iconic toys and games, like G.I. Joe and Operation, to help drive advertising campaigns. It’s not uncommon to see toys and games in advertising. In fact, ...
Tags: toys and games, Born Licensing, advertising
The Gorjuss wardrobe extensions will be launched at the Toy and Gift Fair in Madrid later this week. Santoro has welcomed new extensions to the Gorjuss doll range from licensee Paola Reina. Two new clothing sets will add to the ...
Tags: Gorjuss, Toy and Gift Fair, Santoro, Paola Reina
''Partnering with a top retailer like Toys R Us allows us to meet our customers where and when they want to shop,''says American Girl's Katy Dickson. American Girl is set to launch a series of shop-in-shops thanks to its new partnership ...
Tags: American Girl, Toys R Us, shop-in-shops
The TIA hopes that the removal of gendered categories in its 2017 TOTY Awards will make the event more reflective and relevant of the current marketplace. The Toy Industry Association has revealed its decision to drop gendered categories ...
The firm has teamed up with She Should Run to launch the new dolls. To help inspire more girls to become leaders, Mattel is introducing new President and Vice President Barbie dolls. The dolls are part of the brand’s careers line, ...
Tags: Barbie dolls, dolls
Twozies is a line of little babies and pets who do everything together. Character Options' new girls' collectable line, Twozies, is launching in the UK in late August. Twozies is a line of little babies and pets who do everything ...
The WellieWishers collection will be available from June 23rd through American Girl, which also boasts a line of garden-themed accessories. American Girl has unveiled its latest line of dolls in the form of its WellieWishers brand. The ...
Tags: WellieWishers, American Girl
Range spans Heidi dolls, plush, play-sets and figurines. Famosa is bringing its Heidi toy range to Mexico. Continuing Studio 100's brand development across Latin America, the toy range will debut in Mexico this Christmas, featuring ...
Tags: Heidi toy, evergreen brand
Firm has also created a line of Ghostbuster Nesting Dolls. PPW Toys is launching a line of Ghostbusters inspired Mr Potato Heads ahead of the arrival of the new movie. The Stay-Puft Marshmallow Man Mr. Potato Head figure stands over 6" ...
This Easter, Kmart is teaming up with PEEPS, the marshmallow candy brand, to introduce goodies. Sure, everyone has Facebook friends, but it's time to figure out once and for all who your 'peeps' really are. Thanks to the Kmart 'My PEEPS' ...
The competition is asking children to draw what it is that makes them special and unique. An art exhibition at West London art space Maxilla Walk Studios will see the launch of an global art competition for children by toy development ...
Tags: Art, Global art competition, Arklu, Lottie doll box
Founder Frances Cain is looking to raise £20,000 to launch the firm's new line. A Girl For All Time founder Frances Cain has taken to Kickstarter to raise funds for the firm's latest range, Your Modern Girl. Your Modern Girl is ...
Tags: Kickstarter, Frances cain, Your morden girl
Brandreth's collection includes the original star of the 1970s Paddington animated TV series, Harry Corbett's 1950s Sooty and a Fozzie Bear donated by Jim Henson. Broadcaster Gyles Brandreth has gifted his extensive collection of famous ...
Tags: Newby Hall, Teddy Bear, Gyles Brandreth
The doll is created according to the proportions of the average 19-year-old man. Lammily has launched a crowdfunding campaign to help create 'the world's first realistically proportioned male doll'. The new Lammily doll is created ...