The firm, merging mobile gameplay with physical toys, wants to make sure the High Street is "Loved as well",despite its debut product initially being sold exclusively via Amazon. New toy firm Jumo believes that its ...
Tags: Jumo, games-to-Life
The campaign will encompass TV, digital and social media activity across the leading children's TV channels. Hasbro’s children’s craft brand Play-Doh is partnering with Cartoon Network, Boomerang and Cartoonito to launch the ...
Tags: Cartoonito, Cartoon Network, Play-Doh, Boomerang, Play-Doh Town
Smiley will develop a licensing programme to help expand the Rubik's brand's concept into new product categories. The Rubik’s brand has gained a new master licensee outside puzzles in the form of The Smiley Company. The ...
Rebecca Oatley, managing director at Cherish PR, explains why toy firms should be open to using Virtual Reality technology when it comes to marketing their latest ranges. If you've dismissed Virtual Reality as too expensive, a passing fad ...
Tags: Rebecca Oatley, Cherish PR, Virtual Reality
Autumn Fair, organised by i2i Events Group, has been shortlisted for Best Trade Show in this year’s Exhibition News (EN) awards. Best Trade Show is the most hotly-contested of all EN Awards and this time around is open to any ...
Tags: Autumn Fair, i2i Events Group, Best Trade Show, Exhibition News awards
Zero cure time is required in a new lamination development unveiled by HP Indigo, enabling flexible packaging converters to benefit from the fast speed to market offered by digital printing, even for retort pouches. HP Indigo Pack ...
Tags: HP, HP Indigo, Flexible packaging converters, Digital printing
Mondelez Australia is now selling Oreo Thins in Australian supermarkets. First introduced in the US and China in 2015, the biscuit is described as a thinner, crispier version of a traditional Oreo. Oreo Thins will be available in ...
Tags: Mondelez, Oreo Thins, Australia supermarkets
BPI Sports, a sports nutrition company, has announced that it will no longer be utilizing the services of 3rd party distributors. BPI Sports will instead be utilizing their own current infrastructure to distribute straight to retail. This ...
Tags: BPI, BPI Sports, Sports nutrition company, 3rd party distributors
Star Monsters is the most TV advertised toy so far in 2016. Magic Box Toys and Esdevium's new collectable, Star Monsters, has enjoyed a strong debut at UK retail. Since launching at the beginning of February, reaction from both ...
Tags: Star Monsters, Esdevium, Magic box
170 trading cards are up for grabs in the new collection. Collectibles company Topps has unveiled a brand new trading card game based on Moose Toys’ brand Shopkins. The trading card game follows on from the success of Topps' ...
Tags: Topps, Mossy toys, Shopkins, Trading Card Game
The full line debuts at Toys R Us stores across the US before heading to mass retailers coinciding with the release of the film this month. Jakks Pacific has launched a full line of collectable figures and role-play items based on the ...
Tags: Universal Pictures, Jakks Pacific, World of Warcraft, Warcraft
The line will feature six full sized puzzles ranging from 500 to 1000 pieces. New York Puzzle Company has teamed with Warner Bros. Consumer Products to launch a range of jigsaw puzzles featuring the original artwork of J.K. ...
Chinese automaker BAIC Motor has assembled its first mass-produced all-electric Sport Utility Vehicle. The all-electric SUV, EX200, can drive for 200 kilometers on a single charge. It only takes half an hour to charge to 80 percent of ...
Tags: Electric SUV, EV
Xeikon, an innovator in digital color printing technology, will be showcasingits Fusion Technology at drupa 2016, Messe Düsseldorf, May 31 to June 10. Following its highly successful launch at Labelexpo,Xeikon is delighted to present ...
Tags: Xeikon, Fusion Technology, Durupa 2016, Automated Digital Label
Tampa-based World of Beer has signed a franchise agreement with Cong Yin and his partners to open its first overseas tavern in Shanghai. The tavern will commence its operations in the second quarter of this year. The franchise partners ...
Tags: World of Beer, Cong Yin, Shanghai, Tavern