US-based global coatings manufacturer Valspar has successfully launched its premium paint for the European DIY market in Paintainer pails from RPC Superfos featuring a golden metallic look and a new design. For its entry into the market, ...
Tags: premium paint, RPC Superfos, polypropylene
Just because it has been around for 75 years, doesn’t mean Swedish camera maker Hasselblad is too old to learn new tricks. The manufacturer is celebrating its landmark anniversary by introducing the world’s first mirrorless, ...
Perrigo has secured approval from the US Food and Drug Administration to launch three milk-based, store brand non-GMO infant formulas. The company has already started shipments to its retail customers. Several branded, non-GMO formula ...
Tags: three milk-based, non-GMO formula, baby
Pronounced 'mix-eez', the line has been designed for mixing and matching and is geared towards a tween/teen audience. The Disney Store has announced the launch of its new collection MXYZ. Pronounced ‘mix-eez’, the line has ...
Tags: tween/teen audience, Disney, MXYZ
After the successful campaign on Kickstarter with $701,416 fund raised, considering that many consumers hope continue to pre-order iGulu (with original name "Artbrew"), the iGulu team decided to continue the campaign on InDemand. iGulu ...
Tags: Kickstarter, iGulu team
Rushdi Foods Industries launches Mighty Sesame Co. tahini, a creamy tahini condiment in a ready-to-use, squeezable bottle, at Fancy Foods, New York City, June 26-28, 2016. It designed to infuse meals with ethnically inspired taste. ...
Tags: Foods Industries, sesame
New online hub has launched to celebrate the arrival of Mattel's Code-a-Pillar. Fisher-Price has kicked off its extensive marketing push to support the launch of its new Code-a-Pillar with the introduction of an online pre-school ...
Tags: Code-a-Pillar, Fisher-Price
The firm will deliver a line of vehicles and play-sets to coincide with the release of Fast & Furious 8 in 2017. Mattel has been named the master toy partner for the Hollywood movie franchise, Fast & Furious. The move comes as ...
Tags: Fast&Furious, toy line
Coca-Cola South Pacific has launched its Powerade 2016 Rio Olympics marketing campaign. Powerade first debuted at the 1992 Barcelona Olympics and has a 24 year cross-promotional relationship with the Olympic Games. The ...
Tags: Coca-Cola, Rio Olympics
Alcoholic beverages firm Diageo has released two variants of Smirnoff vodka brand. Smirnoff is now entering the cider category with two fruit-flavoured vodka-spiked ciders. The ciders will initially come in two flavours, Raspberry & ...
Tags: alcoholic beverages, ciders, vodka
Despite taking a knock last month with the closure of Disney Infinity, Skylanders creator Jeff Poffenbarger has indicated a healthy future for the market. Toys-to-Life games such as LEGO Dimensions and Nintendo Amiibo are ‘only ...
Madballs brand will relaucnh with new collectables, play-sets and more. American Greetings Entertainment has detailed its plans to relaunch the 1980s cult entertainment phenomenon, Madballs. AGE – the outbound division of American ...
Tags: madballs, maquinitas, entertainment
Range spans Heidi dolls, plush, play-sets and figurines. Famosa is bringing its Heidi toy range to Mexico. Continuing Studio 100's brand development across Latin America, the toy range will debut in Mexico this Christmas, featuring ...
Tags: Heidi toy, evergreen brand
Computer Sciences Corporation (CSC) announced a new usage-based insurance (UBI) and telematics insurance product that can help insurers price new products based on driving behaviors. The new UBI offering incorporates digital claims, ...
Karen Kilpatrick will focus on boosting JazWings' innovation in the toy and entertainment space. Jazwares has revealed that it is bolstering is marketing team with the appointment of Karen Kilpatrick as VP of marketing for JazWings. The ...
Tags: entertainment space, toy company