PR firm Fizz Communications has partnered with toy industry specialist Oyster Studios to offer companies promotional services. This includes developing marketing strategy, targeting buyers, through to research, packaging, POS, ...
Cartamundi will supply UK toy retail with official Teenage Mutant Ninja Turtles card games. The company will launch the licensed range in the coming months. Cartamundi UK published the following statement on its Twitter page today: ...
Tags: Card Games, Cartamundi, Toys
Mattel has promoted Michael Hick to Sales Director for the UK and Ireland. He joined the company in 2008 as Senior National Account Manager on the Argos and Tesco business, having previously worked at Mega Brands UK and LEGO UK. Hick ...
Tags: Toys, Toys Industry
A new marketing communications agency has opened its doors, headed by a former Radica exec. Kelly Jones worked at the firm prior to its acquisition by Mattel, and has now formed The Butterfly Consultancy. The company is aiming to ...
It took just two weeks for this year's Toymaster show to sell out – beating the record which had been set in 2012, when all space had been filled by the end of January. This time round, however, the organisers revealed in ...
Tags: Toys, toy industry
More than 100 exhibitors took to the Independent Toy and Gift Show last week, in what the organisers said was 'the best show to date'. The event, held at Cranmore Park, Solihull, ran from Tuesday, April 16th until Wednesday, April 17th. ...
Tags: Toys
Retail Velocity, a leader of demand signal repository and retail execution solutions, announced the release of its Velocity Demand Data Streaming Service that will support SAP Demand Signal Management (DSiM), an SAP HANA application. ...
Tags: Retail Velocity, Textile
Head ten minutes south of LAX on the 405, exit at El Segundo and you'll blunder upon a 200,000-square-foot concrete bunker lurking among the strip malls in this seedy bit of Los Angeles County. The low-slung structure, surrounded by a black ...
Mattel's CEO says he is "very pleased" with the performance of the firm's girls portfolio and sales in Europe. Sales of Mattel's Monster High doll brand are on the up - again. "Worldwide gross sales for Other Girls Brands were up 56 per ...
Tags: Toy
Mattel's new computer-generated boys TV series Max Steel has made its UK debut on Nicktoons. The show premiered on Saturday, April 13th at 8am and future episodes will air on Saturdays and Sundays going forwards. The Max Steel animated ...
Mattel's Matchbox brand is celebrating its 60th anniversary with a new TV advertisement. Matchbox has also launched an iconic, collectable 24 die-cast car collection to commemorate the brand's milestone, each of which comes with a ...
Mattel is giving the 65 year-old Scrabble brand a new look and feel for 2013. Following extensive consumer insights, the firm will launch a high impact multi-layered marketing campaign with a new creative. The promotion demonstrates ...
Tags: Facebook page, app, internet
Vivid Imaginations has tweaked its marketing team, and will be joined by Mary Wood as marketing director in June. Wood (pictured) takes on her new role from June 4th. She joins from HTI, where she has been marketing director since 2010. ...
Tags: toy experience, toy, toy industry
Child development Toys, like play itself, serve multiple purposes in both humans and animals. They provide entertainment while fulfilling an educational role. Toys enhance cognitive behavior and stimulate creativity. They aid in the ...
The April 2013 edition of ToyNews is now available to read online and on your iPad. The issue boasts the first interview with Simon Hedge since he took on the role of managing director of GP Flair. We talk about the firm's strong start to ...