Retail and marketing programme to build excitement and engagement for the Cars franchise, and drive collectability at retail. Disney has detailed Cars: Fuel Your Fun, a new retail and marketing campaign designed to build excitement and ...
Hasbro, Bananagrams, Halilit and AR Drone among others all pick up accolades. Toyology.tv and Smyths Toys have revealed the winners of this year's Outdoor Toy Awards. Over 100 people attended the event over the weekend to test out a ...
Tags: outdoor toy awards, smyths toys, toyology.tv
Smyths Toys stores across the UK and Ireland are playing host to the stars of WWE this weekend with in store appearances from the from the popular wrestlers. The series of appearances kicked off yesterday as WWE veteran Kane and Daniel ...
Tags: Toys
Smyths Toys has appointed TBWA\Manchester as its new agency to handle its £11m advertising account. TBWA\Manchester's first campaign will aim to raise awareness of the brand in the UK and is due to launch later this year. Tony ...
Tags: Toys
To celebrate the launch of the new Silver Series range of Disney-Pixar Cars, life-size models of some of the most popular characters are set to tour Toys R Us and Smyths stores across the country. The tour kicks off on Friday March 29th ...
Tags: Toys, Disney-Pixar Cars
Following the success of its UK winter tour last Christmas, Moshi Monsters Magic Choc is hitting the road with a tour of Smyths Toys Superstores throughout Ireland. Starting Monday, March 25th in Smyths Toys Superstores in Jervis St, ...
Tags: Moshi Monsters Magic Choc, Smyths Toys Superstores, company news
Toy retailers are getting behind World Book Day with a host of promotions. Toys R Us is encouraging children to dress up for World Book Day today (pictured, March 7th). It is offering 20 per cent off Smoby products, as well as buy one ...
Tags: World Book Day, promotion, toy industry
The 2012 Toy Industry Awards winners have been revealed. The awards ceremony took place at London Olympia's West Hall last night, organised by the British Toy & Hobby Association and the Toy Retailers Association. TOY RETAILER OF THE ...
Tags: Toy Fair, 2012, Toy Industry, Awards Winners