Tokyo-based equipment maker Disco Corp has developed the KABRA (Key Amorphous-Black Repetitive Absorption) laser ingot slicing method. Implementing the process is said to enable high-speed production of silicon carbide (SiC) wafers, ...
Tags: SiC, Disco Corp, laser ingot slicing method
The 2016 South by Southwest (SXSW) conference is a wrap, but the marketing world is still buzzing about it. One of the most talked-about marketing masterpieces at this year’s SXSW was the astonishing installation of a 100-foot Ferris ...
Tags: SXSW, Coney Island, Ferris wheel
We sat down with Skyline Exhibits designers Stephanie Roiger, Amy Kubas, Greg Mathieson and Evan Detskas, who have a combined 50 years of experience designing in the trade show industry and were kind enough to help outline what you should ...
Tags: Stephanie Roiger, RFP
designjunction has announced plans to create a super facade structure at its London show in King’s Cross from September 22 to 25 – designed by leading architectural firm Satellite Architects, alongside Danish design curators, ...
After 110 years from its foundation, a time during which it has become a hallmark of world architecture, Margraf has inaugurated the first edition of Marble Stories in Chiampo, near Vicenza. It is an international exhibition, which will ...
Tags: Margraf, architecture
You have just started out in your job as a trade show coordinator or event manager; congratulations! Everything is new; a new company, new office space, and new, industry specific lingo to master. “What the heck is a pop-up? Can ...
Tags: office space, pop-up, convenient way
We are observing an emerging trend with exhibitors. More and more are moving away from having the generic candy dish to serving “real” food and offering beverages to their visitors at the booth. From something as simple as ...
Some may say that design is not new, it is simply a new application based on historical designs. In the ever changing industry of trade shows and events, one thing is consistently desired; intriguing design. We wanted to explore the history ...
Tags: historical designs, Greg Mathieson, Skyline
I took a look at one of the world’s most comprehensive annual research studies on event & experiential marketing to breakdown industry trends for you. You can use this data to help justify your trade show or event budget and presence ...
Tags: trade show, marketing projects, CRM system
What Is Digital Marketing? It seems like everywhere you go there is someone who is tasked with Digital Marketing. In fact, many people now have titles such as Digital Marketing Manager, Digital Marketing Operations Manager, and Manager ...
Tags: Digital Marketing, Wikipedia, umbrella term
The goal of any trade show exhibitor is to stop attendees in their tracks in just 5 seconds, before they take a few more steps and are gone. But how do you do that? I’ve found in my years of trade show experience there are 5 ...
Tags: demonstration, guard up, target market
In the trade show business, it’s all about measuring ROI, which is critical to any program. But what about your Pre-ROI? We all love to make a sale at the show or the few days after, but in many industries that just isn’t ...
Tags: Pre-ROI, branding materials, exhibit
For many small and mid-sized exhibitors, traveling to distant trade shows to expand their reach seems like a cost-prohibitive idea. It’s definitely a big step and a serious investment, so it’s important that those companies get ...
Face to face trade shows, conferences and events have become the largest estimated share of a B2B marketers budget. Once you have determined trade show exhibiting is right for your company, here are the questions to ask to pinpoint your ...
Tags: B2B marketers, exhibiting, trade show
For most, bonus display space is everything when it comes to an island display. If your budget doesn’t have room for a hanging sign, tower displays are a great alternative to offer advertising you can see from 100 meters away. Adding ...