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Ad Attack: The Rise of Toys and Games in Advertising
Sep 7, 2016Born Licensing's David Born looks at why more and more firms are turning to iconic toys and games, like G.I. Joe and Operation, to help drive advertising campaigns. It’s not uncommon to see toys and games in advertising. In fact, ...
Tags: toys and games, Born Licensing, advertising
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Does Your Company Have a Driver Retention Problem, or Is It Actually a Recruitment Issue
Aug 1, 2013Does your company have a driver retention problem, or is it actually a recruitment issue? Tamara Miller, director of programs and services with Trucking HR Canada said the two causes of turnover should not be lumped together. She noted an ...
Tags: Transportation, Auto Parts
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Know More About Advertising
Jun 15, 2013One of the best ways to attract a customer or to get his or her attention is to have a unique way of catching his or her eye. Everyday people walk around millions of advertising bill boards, message boards, and many other such items. What ...
