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Aurasma
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Lingerie Brand Freya Has Been Short-Listed for a Place on The Coolbrands Directory
Aug 26, 2013Lingerie brand Freya has been short-listed for a place on the CoolBrands directory – the prestigious annual collection of the coolest brands in Britain. The selection is made by an Expert Council of creative, technology, business ...
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BFC Continues to Unite Fashion and Digital Innovation Encouraging Engagement
Feb 17, 2013This London Fashion Week, starting 15th February 2013, the British Fashion Council (BFC) continues to unite fashion and digital innovation, encouraging engagement with the global fashion showcase through social media, live streaming and ...
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HP Has Received Overtures for Enterprise Search Firm Autonomy
Jan 18, 2013HP has received overtures for enterprise search firm Autonomy and IT and equipment provider Electronic Data Systems (EDS), sources familiar with the discussions have revealed. The Wall Street Journal reported that the expressions of ...
Tags: HP, Autonomy, IT, Electronic Data Systems
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HP Is to Axe Staff From Its Autonomy Business
Jan 16, 2013HP is to axe staff from its Autonomy business in a shake-up that will also see the company take on 50 new engineers. In an email published by AllThingsD, Robert Youngjohns (pictured), who took over as Autonomy CEO from Mike Lynch in ...
Tags: HP, Autonomy business, company news
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Net-a-Porter.com Has Launched an Innovative Concept Called "The Window Shop"
Jan 14, 2013Net-a-Porter.com, the online luxury fashion retailer, has launched an innovative concept called "The Window Shop" that uses augmented reality to improve a customer's shopping experience. The technology will be launched on Vogue's ...
Tags: luxury fashion, Window Shop, shopping experience, online shopping
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Debenhams Announced The Launch of Its Multi-Million Pound Christmas TV Advert
Dec 4, 2012Debenhams announced the launch of its multi-million pound Christmas TV advert – the retailer’s first since 2006. The announcement falls against a backdrop of strong full year results from Debenhams, including an increase in ...
Tags: Christmas campaign, Debenhams, Christmas TV advert, online sales
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The Plan Is to Roll out Across 25 Countries,Starting with O2 in The UK
Sep 21, 2012Telefonica Digital has partnered with augmented reality(AR)technology company,Aurasma,to broaden its range of AR media services. The plan is to roll out across 25 countries,starting with O2 in the UK. AR provides the ability to liven ...
Tags: Telefonica integrates AR, media platform, Aurasma, CMS
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Window Shopping a Reality Is Maked by Tesco
May 29, 2012For the first time, the F&F clothing collection, exclusively available at Tesco, will be available to buy in central London stores, exclusively through Aurasma. Eye-catching F&F clothing designs will appear in the windows of the Covent ...
Tags: Tesco, clothing, window shopping, Aurasma-enabled mobile devices