Brand Platform articles & resources on Made-in-China.com

Anheuser-Busch Launches New Brand Platform Best Damn Brewing Co.

Dec 16, 2015

Anheuser-Busch has launched Best Damn Brewing Co., a brand platform to introduce Best Damn Root Beer. On shelves now, Best Damn Root Beer is the brand's first mission released nationally and the first hard root beer produced by ...

Tags: Best Damn Root Beer, Beer

White Sierra Turns to Nike Designer to Head New Design Team

Dec 9, 2015

White Sierra has enhanced its "Product Creation Team" to help elevate product design in conjunction with its new “Find Your Outdoors” brand initiative, which seeks seeks to attract new - and re-energize existing - customers to ...

Tags: White Sierra, outdoor apparel

Invista Showcased Its Latest Innovation at Kingpins Show in New York

Jan 23, 2015

Invista, one of the world’s largest integrated producers of fibres and polymers, co-sponsored the upcoming Kingpins Show in New York where it showcased its latest innovation, Lycra Beauty brand fabrics. Already used successfully in ...

Tags: apparel, swimwear, legwear, Textile

Fletcher Group announces that it will now operate under the name Sunice

Nov 28, 2014

Fletcher Group, distributor of Sunice, AUR Golf, Tommy Hilfiger Golf, has announced that it will now operate under the name Sunice, effective immediatey. The aim behind the name change is to align its corporate and product identity to ...

Tags: Sunice brand, golf apparel industry, Apparel

BackJoy Receives a Minority Investment From Sandbridge Capital

Nov 26, 2014

BackJoy Orthotics, LLC. has received a minority investment from Sandbridge Capital, which recently took a stake in Rossignol. BackJoy is best known for its SitSmart Pro seat accessory that supports the back but has expanded into footwear, ...

Tags: sports bras, sports apparel, Sporting Goods

Fletcher Sport Brands Announces to Operate Around The World Under The Iconic Name Sunice

Nov 25, 2014

Fletcher Sport Brands has announced that it will now operate around the world under the iconic name Sunice, effective immediately. The goal of the name change is to align its corporate and product identity to better focus on a singular ...

Tags: Fletcher Sport, brand platform, Sporting Goods

Arla Foods Ingredients Introduces New Eur120m Lactose Manufacturing Plant in Denmark

Nov 17, 2014

Arla Foods Ingredients has unveiled its new €120m lactose manufacturing plant in Jutland, Denmark. The move is in line with the company's strategy to cater to the growing demand for quality lactose in the infant nutrition sector. ...

Tags: new?20m lactose, infant formula, Agriculture

The Launch of a Full Updated Traditional Sportswear Collection Under Its Savane Brand

Aug 12, 2014

Perry Ellis International, Inc. announces the launch of a full updated traditional sportswear collection under its Savane brand. The expansion builds on the brand's success as an innovator in the men's bottoms business, with the addition of ...

Tags: Ellis, Sportswear Line, Apparel, Accessories

PUMA Appoints Advertising Agency JWT New York as Its Lead Creative Agency

Dec 13, 2013

Sports company PUMA has appointed advertising agency JWT New York as its lead creative agency. Effective immediately, JWT will assume a leadership position over all PUMA advertising and creative on a global basis, with reach across North ...

Tags: Apparel, Accessories, Puma

Quality Starts Here', a New Brand Platform That Reinforces Its Commitment to Quality

Nov 18, 2013

Arla Foods Ingredients has launched ‘Quality starts here’, a new brand platform that reinforces its commitment to quality. 'Quality starts here' has been developed around five cornerstones that underline Arla Foods ...

Tags: Arla Foods Ingredients, Brand Platform

What Is The Main Theme of Your Presence at GITEX This Year?

Sep 27, 2013

1) What is the main theme of your presence at GITEX this year? Huawei’s Enterprise Business Group will be the focus at GITEX this year showcasing many of its latest technologies and solutions catered to industries from government ...

Tags: Huawei, smartphone

The First in The Range Is The Little Swimmers Hygiene Mat

Jun 20, 2013

Webb deVlam has worked with personal care firm Kimberly-Clark on a new range of swim-time accessories to be stocked alongside the Huggies Little Swimmers brand in supermarkets The first in the range is the Little Swimmers Hygiene Mat ...

Tags: Packaging&Printing, Webb deVlam, Huggies Little Swimmers

The New Victoriabeckham.com E-Commerce Website Is Now Live

Mar 29, 2013

The new victoriabeckham.com e-commerce website is now live. The site represents a new approach to the luxury brand site. Intuitive and interactive, the redeveloped web platform introduces e-commerce for the first time in the company's ...

Tags: luxury brand, dresses, Apparel

US Dairy Firm Land O'lakes Has Booked an Increase in Full-Year Profit

Feb 27, 2013

US dairy firm Land O'Lakes has booked an increase in full-year profit, boosted by initiatives to build its value-added, branded business. In the 12 month period, net earnings totalled US$241m, a 31% increase on the prior year period. ...

Tags: dairy firm, Land O'Lakes, ull-year profit

PUMA Reported Results for The Fourth Quarter and Full Year

Feb 17, 2013

PUMA reported results for the fourth quarter and full year. 2012 Fourth Quarter Highlights •PUMA's consolidated sales climb by 11.7% in Euro terms to € 804.7 million. •Gross profit margin declines to 44.6% due to ...

Tags: PUMA, Sale, fourth quarter

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