The Sleep Council has launched a new month-long consumer awareness campaign, 'May be time for a new mattress', to highlight why it may be time to swap an old mattress for a new, comfortable, supportive one. The Sleep Council is urging ...
Tags: Mattress, Furniture, Furnishing
When it comes to being true leaders and recognizing the value and importance of "giving back," the two most recent inductees to the World Floor Covering Association (WFCA) Hall of Fame had little competition. It's not often that industry ...
Tags: Construction, Decoration
Scott Humphrey, Chief Executive Officer, WFCA, announced recently that the first leg of the WFCA annual consumer media tour in Manhattan was a tremendous success. Following New York, the WFCA team will take the tour to Birmingham, AL to ...
Tags: WFCA, Consumer Awareness Campaign, Construction&Decoration
Character Options has become the UK distributor for Moose Enterprises' girls collectable, The Zelfs. The brand - which is one of the most important launches in recent years for Character - will make its debut in July, backed by a high ...
Tags: Toys
The U.S. Consumer Product Safety Commission (CPSC) celebrates the nation's longest running public health campaign: National Poison Prevention Week (NPPW), from March 17 to 23, 2013. As a longtime supporter of NPPW, one of the CPSC's ...
Tags: Poison Prevention Efforts, Packaging, NPPW
General Mills is launching a line of Nature Valley granola bars in the UK this month. The Sweet & Nutty product in two flavours - peanut and almond. The launch will be supported by a GBP3m (US$4.8m) consumer awareness campaign, including ...
Tags: Valley granola bars, category's appeal, incremental sales