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Digital Iq Index
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International Apparel Brands in China Have Failed to Provided by The Digital Media
Mar 25, 2013Most of the international high-end apparel brands that have set up businesses in China have failed to cash-in on the opportunities provided by the digital media, says a study conducted by the digital innovation think tank L2. ...
Tags: Apparel Brands, Apparel, Fashion
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Fragrance Report Benchmarks The Digital Competence of Global Fragrance Brands
Dec 18, 2012The first of its kind, the inaugural L2′s Digital IQ Index: Fragrance report benchmarks the digital competence of global fragrance brands, looking at 350 data points across four dimensions: Site, Digital Marketing, Social Media, and ...
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Watches & Jewelry 2012 Edition
Dec 13, 2012Digital IQ Index: Watches & Jewelry 2012 edition For the second year in a row, Tiffany & Co. has earned the top position in L2′s “Digital IQ Index: Watches & Jewelry” ranking, a study which benchmarks the digital ...
Tags: Watches, Jewelry, social media
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Top Ranked Brands in Brazil
Dec 10, 2012L'Occitane ranks #1 in both Brazil and Russia, and Westin Hotels & Resorts leads in India in the new L2 Digital IQ Index: Brazil Russia India. The Index, the first study of its kind, measures the aptitude of over 100 prestige brands across ...
Tags: L'Occitane, luxury sales, global luxury market, emerging markets
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Specialty Retail 2012: M-Commerce Is The Fastest Growing Channel in The History of Commerce
Dec 10, 2012Specialty Retail 2012: Mobile and Amazon are reshaping retail. M-commerce is the fastest growing channel in the history of commerce Digital IQ Index: Specialty Retail 2012: E-commerce is now M-commerce L2, a think tank for digital ...
Tags: 2012 Digital IQ Index, 2012 Digital IQ Index Specialty Retail
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2012 Digital IQ Index:Beauty and Skincare Study
Nov 1, 2012L2 think tank released the fourth annual Digital IQ Index:Beauty.This year's study benchmarks the digital competence of 56 prestige Beauty brands across four dimensions:site,digital marketing,social media,and mobile.Based upon more ...
Tags: Beauty brands, Estee Lauder, Lancome