European Brand Strategy

Gm CEO Says GM Is Building Towards a Major Strategic Realignment of Its Marques in Europe
Nov 27, 2013
General Motors CEO Dan Akerson says GM is building towards a major strategic realignment of its marques in Europe, with a focus on Chevrolet and Opel. Akerson told Automotive News the "confusing" overlap between Chevrolet and Opel in ...

Tags: Dan Akerson, European Brand Strategy, GM