Born Licensing's David Born looks at why more and more firms are turning to iconic toys and games, like G.I. Joe and Operation, to help drive advertising campaigns. It’s not uncommon to see toys and games in advertising. In fact, ...
Tags: toys and games, Born Licensing, advertising
Buck Knives extended an endorsement agreement with Bassmaster Elite Angler Bill Lowen of Brookville, IN for an additional three years. The extension agreement occurred just prior to the 2016 GEICO Bassmaster Classic, where Lowen took 4th ...
Tags: Buck Knives, Endorsement, Expansion
Race fans haven't seen Axalta's Brilliant Flames paint scheme since the Michigan 400 in August when four-time NASCAR Cup Series champion, Jeff Gordon notched another victory. The GEICO 500 marks the return of the No. 24 Axalta Chevrolet SS ...
Tags: Axalta, Talladega, Accessories
Nexen Tire has signed on as an EnduroCross sponsor for the upcoming 2014 GEICO AMA EnduroCross, fueled by Monster Energy and presented by Lucas Oil series. Nexen will be offering cash incentives to the high-intensity starts with a $500 ...
Tags: tire, tyre, Auto Parts
Vehicle collisions can cause expensive damage to a vehicle for a driver who is not covered under a policy to protect against out of pocket expenses. The Auto Pros company is making national companies available to the public to help research ...
Tags: Car policy, Service
Governor Rick Perry joined GEICO Chairman Tony Nicely today to announce the company is opening a new claims operation in Katy, Texas. GEICO expects the office to grow to 400 associates by 2015 and up to 1,000 associates in the next three ...
Tags: GEICO, Claims Operation, New Houston Area, Add up to Jobs
Government Employees Insurance Company (GEICO), a US motor insurer, has appointed Seth Ingall as the new senior vice president of the company to manage claims home office, staff counsel, communications and the GEICO philanthropic ...
Tags: GEICO, motor insurer, vice president
The number of exclusive agencies at Allstate Corp. is down. In a document filed Wednesday with the Securities and Exchange Commission, Allstate said it has about 9,300 exclusive agencies. That's down from about 10,000 in 2011. But it ...
Tags: market share, Allstate, insurance
Crawford & Company has promoted Mauricio Alonso as the chief executive officer (CEO) of the company's Latin American and Caribbean operations. Since March 2005, Alonso was acting as a senior vice president and regional managing director ...
Tags: Crawford, Latin American, Mauricio Alonso
Government Employees Insurance Company (GEICO) has launched a new mobile web application called GEICO Mobile Cycle to help customers purchase a policy from their smartphones. By using GEICO Mobile Cycle, the riders can now obtain an ATV ...
Tags: Government Employees Insurance Company, new mobile web application
GEICO has promoted its assistant vice president Rick Hoagland as vice president of claims, who will replace Nancy Pierce, recently appointed regional vice president in GEICO's Fredericksburg, Virginia office. Nancy Pierce was recently ...
Tags: GEICO, Rick Hoagland, GEICO's Fredericksburg, executive assistant program
Government Employees Insurance Company (GIECO) has announced the availability of a range of new features for its GEICO App to offer an improved mobile experience for its customers. According to the company, the additional features will ...
Tags: GIECO, GEICO App, mobile experience, insurance
Government Employees Insurance(GEICO),a US auto insurer has re-introduced its collector car insurance product which provides coverage to classic and vintage cars. According to the third largest auto underwriter,it has brought back the ...
Tags: GEICO, car insurance products
Government Employees Insurance Company (GEICO) has offered cheap commercial auto insurance to the denizens of California, by purchasing coverage directly from GEICO. Under the commercial insurance packages, the cars, trucks and vans used ...
Tags: GEICO, auto insurance, small businesses
Tucked into a corner of town is a company where the cutting edge is part of everyday life. SOG Specialty Knives and Tools Inc. grew from a niche business in 1986 in the apartment of owner Spencer Frazer in Santa Monica, Calif., to one that ...
Tags: Market View, Knife