The TV spot will be part of a wider marketing campaign for the new line that will also cover print with a full Kids' Football Magazine drive and social media promotions. FC Barcelona’s Lionel Messi has teamed with Flair for a new TV ...
Tags: Flair, Lionel messi, FC barcelona, Footbubbles
"Considering the film has only been on general release a few days, we expect to see an increase further still as children see the film and onwards to the release of the DVD.” GP Flair is also reporting a fantastic start to sales ...
The toy firm claims it's a perfect fit for the likes of Perfume Studio and Wierd Slime Workshop. Flair has made the move into the science market with the acquisition of the Wild Science brand. The firm claims the brand, featuring ...
Tags: Flair, Wild science, Toys
The toy firm has partnered with Smyths Toy Superstore for an exclusive Trolley Dash in celebration of its new range of collectables. GP Flair is celebrating the launch of its new collectables, Shopkins with an exclusive, televised Trolley ...
Tags: GP Flair, Televised Trolley Dash, Toys
"The Workshop will allow us to access brand new talent all under one roof" says firm's director. Sambro has become the sixth toy supplier to pledge support to ToyNews' upcoming Toy & Game Inventors Workshop. The firm - which has a ...
'Pleased to meet with new inventors who would not normally cross our paths' says firm's development director. GP Flair has become the latest supplier to give the Toy & Game Inventors Workshop its full backing. The firm joins Hasbro, ...
GP Flair has unveiled further details of its launch campaign for the hotly tipped interactive baby monster, Xeno. The product has already featured in a number of key retailers' Christmas prediction lists, and now GP Flair will be holding ...
The new collection will include micro dolls, play sets, styling heads and stationery Flair is readying for the grand unveiling of its latest collection of Sofia the First products at Toy Fair. Disney's young royal, Sofia the First, ...
The new range of cube shaped pets feature the latest technology to bring each Cupet to life through a smart device, when used in conjunction with the free app. Flair has revealed the details of a multi-platform marketing campaign for ...
Tags: Flair, multi-platform marketing campaign, Cupets, tech toy
Firstly, could you give me a quick recap of how 2012 was for Flair? Was the year better or worse than expected? 2012 was a challenging year in the UK, with the market being at best flat and trading being so late, but it was good for us. ...
Tags: Toys, toy packaging
The April 2013 edition of ToyNews is now available to read online and on your iPad. The issue boasts the first interview with Simon Hedge since he took on the role of managing director of GP Flair. We talk about the firm's strong start to ...
GP Flair will hold a National Bug Survey with schools and parents in conjunction with its outdoor brand Backyard Safari. Launching on March 15th and running until July, the survey will be promoted with advertorials in children's newspaper ...
The Trash Pack Recycling Campaign has been met with huge response from schools for the second year running. Over 300 schools encompassing 75,000 children have been successful in their bid to take part in the campaign, and will receive ...
Character called Grimy Gold snapped up by Australian collector on eBay. A limited edition Trask Pack figure which retails for just 83 pence has sold for over £1,000 on eBay. Grimy Gold was discovered by ten year old Lewis Eeles ...
Tags: Grimy Gold, Trash Pack figure, collector
GP Flair's Teenage Mutant Ninja Turtles action figures are now the number one selling item in the super category, according to new data from NPD. The range was 56 per cent above the next best selling line, according to January figures. ...
Tags: Ninja Turtles, Toys, GP Flair Turtles