Event marketing has been a staple of business marketing for decades, but as more businesses look for new and unique ways to market their products and services, the way businesses plan, advertise, design, and work events and trade shows has ...
The Dutch denim brand G-Star Raw has finally debuted in India in partnership with the Indian online shopping destination ‘Jabong’. The introductory range on the e-commerce site includes a variety of jeans ranging from Japanese ...
Tags: Dutch denim brand, e-commerce site, Apparel
In my ongoing conversations with our rep members, the most frequent comment I’ve Volumetric Efficiency heard over the last few years goes something like this: “We can’t get appointments with customers, even at existing ...
Tags: Today's Marketplace, Electronics
Today's headlines include progress reports on health exchanges in Washington state and New York as well as poll results on Virginia's Medicaid Expansion. Kaiser Health News: Insuring Your Health: Advocates Worry That Drug Company ...
Tags: Health&Medicine
Almost half of customers at chicken fast food outlet Nando's in Australia are from Generation Y (Gen Y), compared with only around 3 in 10 at McDonald's, according to findings from market research organisation Roy Moran Research. The ...
Tags: Fast Food Market, Agriculture, Food
Ford SYNC® voice-controlled connectivity and MyFord Touch® touch screen technologies are attracting more customers and selling at a much higher rate than competitors, as MyFord Touch helps drive higher customer satisfaction with ...
Tags: Ford, SYNC, MyFord Touch
For the first time since 2007, the number of inactive Americans has surpassed the 80 million mark at 80.4 million, or 28% of the U.S. population, according to the latest participation study released by the Physical Activity Council, a ...
Nissan has revealed that it is planning to unveil an all-new sports car to sit alongside the 370Z and GT-R at the Tokyo motor show in November. At today's New York auto show media day, Nissan vice president Andy Palmer spoke at length ...
Tags: Nissan, Auto Parts, Transportation
Yes, there are stunning pictorials and captivating articles. But the new Playboy for iPhone is so much more. The app is the digital purveyor of the bespoke Playboy lifestyle for the ultimate urbane guy, featuring cutting-edge content and ...
Tags: Playboy, iPhone App, opening video
IDG World Expo today announced the full agenda and lineup of speakers for its 2013 Game Marketing Summit (GMS) event. This year's speakers include top video game marketers, developers and technology providers. Featured speakers at the ...
Tags: Consumer Electronics, game market
Expanding from a single panel discussion to a full day of programming in its second year, the National Women’s Cycling Forum on Monday brought out some 375 attendees to hear more than 30 speakers share ideas about how to increase ...
Tags: Cycling, Cycling Forum, Women Bike
The Honda Gear concept study model has been revealed in a low-key unveiling at the Montreal motor show in Canada. Inspired by a fixed-gear bicycle, the Japanese car maker says the Honda Gear concept represents a new way of looking at ...
Tags: Honda, Gear Concept, City Car
Although synonymous with Germany, the Ford Focus now has stronger links to Tom Yum Goong than to sauerkraut. The switch to Thai production in August saw the introduction of the Focus Mk2, which debuted Ford’s hands-free Sync ...
Tags: Ford Focus, car review, car price, new car
Consumer packaged goods companies (CPGs) appear cautiously optimistic about business and the marketplace in general, according to PMMI's report on the Vision 2020 focus groups it conducted during PACK EXPO International 2012. Today's ...
Tags: Packaging, industry news, packaging industry, packaging trends
A fully integrated national advertising campaign for the launch of the all-new Honda Civic began April 20.The strategy developed by Honda's long-standing agency of record,RPA,demonstrates the idea that we're all different and there's a ...