Strongbow Hard Apple Ciders announced the launch of its latest television commercial campaign starring legendary actor Sir Patrick Stewart. The humorous new commercials will showcase Strongbow's award-winning range of flavors by poking ...
Tags: Strongbow, Television Commercial
Dutch brewer Heineken has launched a new craft cider brand - Cidrerie Stassen, the design of which is based on Belgian craft cider producer Famille Stassen’s lineage. Famille Stassen was acquired by the Dutch brewer in 2012. ...
Tags: Heineken, Craft Cider
Heineken’s subsidiary and Jamaican brewer Desnoes and Geddes (D&G), which produces Red Stripe, is planning to resume production of the beer in Jamaica by the end of 2016. The initiative is part of a bigger strategy of Heineken to ...
Tags: Red Stripe, Heineken
Venture capital (VC) firm Sequoia Capital has invested in a craft beer brand Bira 91, which aims to capture the growing demand for craft beer in the urban market of India. Venture capital (VC) firm Sequoia Capital has invested in a ...
Tags: Craft Beer, urban market
UK-based drinks company Diageo has completed the sale of Jamaican lager Red Stripe to Heineken for $780.5m. The deal, which was announced in October, entails Diageo offloading its brewing companies in Jamaica, Malaysia and Singapore, to ...
Tags: Diageo, Jamaican lager Red Stripe, Food
Myanmar Brewery Limited (MBL), the producer of Myanmar beer, is revamping its brand image and products in order to enhance its appeal with the country’s consumers as global giants such as Heineken and Carlsberg stiffen the competition ...
Dutch beer company Heineken intends to revamp Carta Blanca, its Mexican beer brand, following the overhaul success of its another Mexican beer brand Tecate. Carta Blanca has a loyal consumer base in north of Mexico, but it has lost its ...
Tags: Dutch beer company, Heineken, Food
The GBP71bn Anheuser-Busch InBev-SABMiller merger deal process is inching forward as both the companies have reached a final agreement. However, the deal is yet to gain approval from regulators and shareholders. Post clearances, the deal ...
London-based Diageo and Dutch firm Heineken plan to exchange brewing assets in emerging markets, a move which will help Diageo generate a profit of £440m ($671m). Diageo is divesting its stakes in its joint ventures in Jamaica and ...
The London-listed SABMiller has agreed to sell itself to Belgium-based brewer Anheuser-Busch InBev for $104bn (£68bn). While AB InBev is the world's biggest brewer, SABMiller is its competitor. The boards of the two companies said ...
Anheuser-Busch InBev is exploring the acquisition of competitor SABMiller, a deal that would lead to a $275bn merged entity which would produce one out of every three beers globally. If the deal goes through, it would be one of the six ...
Tags: Anheuser-Busch InBev, SABMiller, beer
Dutch brewing company Heineken is planning to fully acquire United Breweries (UB), an India-based conglomerate with a major focus on the brewery (beer) and alcoholic beverages industry, for undisclosed amount. The Dutch brewer currently ...
Tags: Heineken, alcoholic beverages, beer
Dos Equis, a premium Mexican beer brand in the US, is set to introduce new limited edition Exploration variety pack. The new limited edition pack will be available in a 24-bottle pack, including six bottles each of Dos Equis Lager and ...
Grupo Modelo, an arm of beverage major Belgium-based Anheuser-Busch InBev, will pump in $325m in two plants in Yucatan, Mexico, including an aluminum beer-can unit. The cans manufactured at the new unit will replace those being currently ...
Tags: Grupo Modelo, Packaging
Heineken Ireland has formally entered the cider market with the launch of its first cider brand, Orchard Thieves. Made to suit Irish palate, Orchard Thieves is crafted from a mix of crisp and tart apples, with its media campaign centered ...
Tags: Heineken, cider market