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LEGO City
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LEGO Sales up 10% in First Half of 2016
Sep 7, 2016Firm attributes the growth to the ongoing success of well established brands like LEGO City and LEGO Ninjago, as well as the strong debut of LEGO Nexo Knights. The LEGO Group has delivered a turnover of DKK 15,692 million in the first ...
Tags: LEGO, LEGO City, LEGO Ninjago, LEGO Nexo Knights
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LEGO Teams with National Geographic and Volcano Scientist Andres Ruzo
Sep 6, 2016The three-way partnership is pat of the launch of LEGO's latest City sub-theme, Volcano Explorers. LEGO has partnered with the South American scientist and National Geographic explorer, Andres Ruzo for its latest LEGO City play-set. ...
Tags: LEGO, Andres Ruzo, national geographic
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Big Issues, Mini-Figures: How Firms Are Looking to Better Represent Society with Toys
Apr 11, 2016Now that LEGO has unveiled a wheelchair using-figure and a stay-at-home dad in its latest LEGO City set, it seems the toy giant is embracing a true representation of society with its products. Jade Burke speaks to manufacturers and ...
Tags: LEGO, LEGO City set, Wheelchair, Vendors
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The LEGO Driving School to Expand with a New Lane and a Revamped Training Area
Jan 19, 2015The LEGO Driving School will expand with a new lane and a revamped training area. LEGOLAND Windsor has detailed a raft of improvements and additions set to be in place for March 2015. The park's famous traffic attractions will become ...
Tags: LEGO Driving School, hotel rooms, Toys
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LEGO Reveals New Sets for The Start of 2015, Including New Minifigures, LEGO Elves
Dec 18, 2014The firm has released it German catalogue, featuring new lines across LEGO City, Friends, The LEGO Movie, Star wars and more. LEGO has revealed a first look at its new sets for the start of 2015, including new Minifigures, LEGO Elves, ...
Tags: Minifigures, LEGO Elves, LEGO Avengers, Toys
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Smyths Toys Superstores Has Revealed Its Top Ten Toys Prediction List for This Christmas
Sep 26, 2014LEGO, Loom Bands and Frozen all predicted to bring a merry Christmas for the toy retail giant. Toy retail giant, Smyths Toys Superstores has revealed its Top Ten Toys prediction list for this Christmas. While the list features some old ...
Tags: LEGO, Toy, Christmas Toy
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LEGO Group Has Reported an Increase in Revenue of 15%
Sep 5, 2014The LEGO Group has reported an increase in revenue of 15 per cent in the first half of 2014. Double digit growth across all regions delivered a turnover of 11,504m DKK in the first half, fuelled by the success of The LEGO Movie products. ...
Tags: LEGO Sales, Movie products
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LEGO City Has Confirmed The Winners of Its National Stay Safe Schools Competition
Aug 19, 2014Primary school pupils tasked with creating and designing their own police badges. LEGO City has confirmed the winners of its national Stay Safe schools competition. Primary school pupils across the UK were tasked with creating and ...
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Midco Toys' Six-Month Promotional Campaign with Burton Mail Has Got off to a Flying Start
Aug 19, 2014Midco Toys' six-month promotional campaign with the Burton Mail has got off to a flying start. The event kicked off with Playmobil, which allowed readers in the Burton-on-Trent area to exchange collected tokens from the local newspaper ...
Tags: Midco, Burton Mail, Toys
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Over 85,000 Activity Sheets Have Been Created Boasting Entertaining
Mar 28, 2014Over 85,000 activity sheets have been created boasting entertaining and informative activities designed to help children stay safe while at home and in public. LEGO City has partnered with Greater Manchester Police to provide primary ...
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LEGO Group Has This Morning Confirmed That It Increased Sales in 2013 by 11 Per Cent
Mar 4, 2014In less than ten years, firm has more than quadrupled its revenue. LEGO Group has this morning confirmed that it increased sales in 2013 by 11 per cent. Evergreen product lines such as LEGO City, LEGO Duplo, LEGO Technic and LEGO ...
Tags: Lego, Toys, Sales Increase
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LEGO City Teams up with Chat Magazine for Special Competition
May 31, 2013LEGO City teams up with Chat magazine for special competition. LEGO City has partnered with women's magazine Chat offering readers the chance to nominate a 'real life hero' to be made into a life-size LEGO statue. For example, the hero ...
Tags: Toys, LEGO Statue
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It Took Just Two Weeks for This Year's Toymaster Show to Sell out
May 10, 2013It took just two weeks for this year's Toymaster show to sell out – beating the record which had been set in 2012, when all space had been filled by the end of January. This time round, however, the organisers revealed in ...
Tags: Toys, toy industry
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Newspaper The Sun Has Teamed up with LEGO to Give Away Five Free Toys
Feb 22, 2013Newspaper The Sun has teamed up with LEGO to give away five free toys, starting this weekend. A LEGO Lucky Dip is scheduled to run for one week in the paper. The Sun will launch a 'Cheer Up Britain' campaign, and within that, readers ...
Tags: LEGO, Toys, company news
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Strong Sales of LEGO City, Star Wars and Ninjago Brands Helped to 25% Revenue Growth
Feb 22, 2013Strong sales of LEGO City, Star Wars and Ninjago brands - plus a performance by LEGO Friends which exceeded all expectations - helped the firm to 25 per cent revenue growth in 2012. LEGO Group this morning reported revenue of £2,549 ...
Tags: Toys, LEGO City, Net profit
