The firm has released it German catalogue, featuring new lines across LEGO City, Friends, The LEGO Movie, Star wars and more. LEGO has revealed a first look at its new sets for the start of 2015, including new Minifigures, LEGO Elves, ...
Tags: Minifigures, LEGO Elves, LEGO Avengers, Toys
The complete collection features 240 stickers, including character stickers and special large foil stickers. Topps has launched a LEGO Legends of Chima sticker collection and album, featuring all of the main Chima characters and tribes. ...
Tags: Lego, Chima Stickers, Toys
In less than ten years, firm has more than quadrupled its revenue. LEGO Group has this morning confirmed that it increased sales in 2013 by 11 per cent. Evergreen product lines such as LEGO City, LEGO Duplo, LEGO Technic and LEGO ...
Tags: Lego, Toys, Sales Increase
Iconic construction toy brand LEGO has not one but two massive outdoor marketing campaigns underway across the UK. The first Yoda Chronicles experiential tour took place during the Easter period, at Bluewater Shopping Centre in Kent, ...
Sales of Teenage Mutant Ninja Turtles toys are continuing to soar. It's been named the number one new toy property in the UK in NPD's March retail sales data, in terms of value sales. Flair's action figures are also the third-placed ...
LEGO will launch its Legends of Chima Challenge roadshow at the Chessington World of Adventures Resort. The outdoor activity based on LEGO's new boys' property Chima, will launch on Monday, April 1st for two weeks at the theme park in ...
Hornby's Scalextric Demolition Derby, which adds 'build, race and destroy' game play to the classic slot racing toy, has topped Toy Fair's inaugural Editors Choice Awards. More than 300 broadcast, national, consumer and trade ...
Tags: Toy Fair, Scalextric Demolition Derby, Editors Choice Awards
Retail opinion was divided over what the most important or stand out moment was for the toy industry last year. Hasbro’s new Furby was named by just under ten per cent of the retailers we questioned, while seven per cent said the ...
Tags: toy, toy industry, toy retail
Surprise acquisitions,top level exec changes,retail casualties and the London 2012 effect,the continued dominance of LEGO and Moshi Monsters in-store–not to mention some eye-watering charity challenges…the toy business has ...
Tags: acquisitions, LEGO, Moshi Monsters, Mookie Toys
The hotly anticipated new LEGO brand - Legends of Chima - has taken over the windows at Hamleys, with the monster-size display running until February 8th. The window display will showcase the Legends of Chima universe including two tall ...
Tags: LEGO, Legends of Chima, Hamleys, windows
LEGO says its new entertainment franchise Legends of Chima will be a hit with boys–just like the Ninjago brand is. The firm even expects Chima sales to grow 30 per cent more in 2013 than Ninjago did in 2012. Legends of Chima toys ...