Coca-Cola South Pacific has launched its Powerade 2016 Rio Olympics marketing campaign. Powerade first debuted at the 1992 Barcelona Olympics and has a 24 year cross-promotional relationship with the Olympic Games. The ...
Tags: Coca-Cola, Rio Olympics
Research and Markets estimates that the UK sportswear market grew in value by 5.4% in 2012, with sports clothing accounting for approximately 71% of total market value and sports footwear making up the remaining 29%. Participation in ...
Tags: Sportswear Market, Apparel
One year ago, with the world’s main sports event about to take place in London, The Dow Chemical Company presented an innovative and more sustainable solution to enable the completion of the Olympic Stadium as originally planned by ...
Tags: sports event, fabric
The adidas Group marks a new milestone in the management of its supply chain as it explores new ways of direct communication between factory management and workers. The adidas Group published its 2012 Sustainability Progress Report, ...
Tags: Water-Less Dyeing Process, Adidas
Florence Lam (holding her award) celebrates her win with colleagues and comic Ed Byrne (c) Phil Weedon Florence Lam is the first woman to receive the accolade of Lighting Designer of the Year at the Lighting Design Awards The ...
Tags: lighting, Lighting Designer
120 stations will be connected by the end of March. Virgin Media continues to roll out Wi-Fi on the London Underground with 11 new stations receiving access this week. While free Wi-Fi will be ending this month, commuters who subscribe ...
Tags: Wi-Fi, Underground, network
The top IT leaders in the UK talked to Computer Weekly throughout 2012 to share their opinions and experiences of modern technology leadership and transforming business and government through IT innovation. Their views are valuable not only ...
Tags: Interviews, CIO, IT leaders
Undoubtedly 2012 has been another big year for mobile. From high-profile launches to security scares, from hot tablets entering the enterprise to huge players trailing with their tails between their legs, mobile is certainly the direction ...
Tags: mobile, security scares, tablet, IT infrastructure
Research into the UK outsourcing sector in 2010 found that 7.4% of the UK’s total production came from outsourcing, and about a third of that – some 38.7bn – was IT outsourcing. It is a sector that adapts to market ...
Tags: UK, outsourcing, IT outsourcing, company news
Viruses targeting virtual machines (VM) are growing in numbers and will soon be the dominant force in the world of cyber crime. Speaking at this week’s SNW Europe conference in Frankfurt, Joe Llewelyn, head of global sales training ...
Tags: Viruses, Vm Aware, Computer Products
“There was a moment at the end of the closing ceremony where we breathed a sigh of relief,” says BBC CTO John Linwood. It’s not surprising given the scale of Linwood’s task, having delivered 2.8 petabytes of data ...
Tags: Computer Products, John Linwood, BBC CTO
LEDs light stadiums for European Championship tournament 12 Jun 2012 Several football stadiums in Poland and Ukraine have made use of LED lighting for color-changing facades and other applications.Several stadiums built or overhauled for ...
Tags: LEDs light stadiums
More than half (62%) of Britons believe the London 2012 Olympic and Paralympic Games will benefit UK businesses in the long term, according to a survey by Cisco. Furthermore, 60% of those surveyed believe the Games may help to improve ...
Tags: London 2012 Olympic, Paralympic Games, Cisco survey, innovation
And now, the end is near. On 23 November 2012, Gerry Pennell will leave the job of a lifetime. Four years after signing up as CIO for the London 2012 Olympics and Paralympics, his IT team has won every technology gold medal going after ...
Tags: Gerry Pennell, CIO, London 2012 Olympic Games, IT systems
More than half of the peak-time traffic to the London 2012 Olympic Games' web servers came from mobile devices – a huge demonstration of the consumer switch to mobile at the highest–profile sporting event of the year. Users ...
Tags: mobile devices, web servers, mobile app, Gerry Pennell