We wrap up this series of reports on Better Sleep Council research with this fascinating question: Can people train themselves to get by on less sleep? It turns out that fully 40% of consumers think that is the case, while 33% say they ...
Tags: Light Industry, Daily Use, sleep products
Anyone in the bedding industry can now access the Sleep Geek website to learn the latest on connecting with customers and increasing sales. Leggett & Platt's Bedding Group has revamped its Sleep Geek website to give industry players ...
Tags: Bedding, Light Industry, Daily Use
The Better Sleep Council only asked this question of consumers who don't sleep in separate bedrooms, which is the vast majority of consumers. You will recall that in a recent Selling Sleep report, we noted that 9% of consumers responding to ...
Tags: Light Industry, Daily Use
How did you sleep last night? That's a good opening question when a retail sales associate welcomes a customer into his or her mattress department or mattress shop. It gets right at the key issue of quality of sleep, and providing a good ...
Tags: retail sales, mattress, RSAs
Most mattress retail sales associates have at least an hour of down time in a typical work day, a survey of RSAs done for Leggett & Platt reveals. And one-third of those RSAs have more than three hours of down time a day. Mark Quinn, ...
Tags: mattress retail, furniture, furnishing
This is the list of problems that the mattress industry must solve to give all consumers a good night of sleep. What is striking to us is the relatively small percentage of consumers - just 15% - reporting no problems getting a good night ...
LAS VEGAS — The Specialty Sleep Assn. will launch Bedfax.org, a website for consumers and retail sales associates, during the trade association's educational event at the upcoming Las Vegas Market. The event, "What's In Your ...
Tags: Las Vegas Market, bedding sales, bed