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SmartStrand Silk
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A Bevy of Products and Services Designed to Drive Consumers to Purchase Flooring
Jan 12, 2015Last year, Mohawk Industries told its aligned dealers with the recession over they needed to “Own the Moment.” For 2015, executives said now it’s time to “Own the Experience” as the industry’s largest ...
Tags: sales, marketing, Construction
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Carpets Have Been Getting Softer Since The Turn of The Millennium
Jan 15, 2014Call it a revolution or an evolution, the fact is, carpets have been getting softer since the turn of the millennium and they are not going away. In fact, manufacturers noted soft is not a fad or trend but rather a mainstay and needs to be ...
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Mohawk Continues to Put The Soil- and Stain-Resistance Benefits of SmartStrand Carpet
Dec 17, 2013"Mo", the face of Mohawk's SmartStrand Unleashed Campaign Mohawk continues to put the soil- and stain-resistance benefits of SmartStrand carpet to the test. Now that SmartStrand has successfully taken on zoo animals, messy kids and a ...
Tags: Mohawk, Smartstrand, Unleased Campaign
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2013 Has Brought About Some Amazing Trends in Both Commercial and Residential Carpets
Aug 8, 20132013 has brought about some amazing trends in both commercial and residential carpets. These trends are far more intrinsic than simple—or sophisticated—aesthetics. New fiber systems, improved performance characteristics and ...
Tags: Carpet, Decoration
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Mohawk Industries Inc. Announced 2012 Third Quarter Net Earnings of $70 Million
Nov 30, 2012Mohawk Industries Inc. announced 2012 third quarter net earnings of $70 million and diluted earnings per share (EPS) of $1.01. Excluding restructuring charges, net earnings were $72 million and EPS was $1.04, a 25% increase over last year's ...
Tags: net earnings, Net sales, SmartStrand Silk, carpet market