Apparel and home textiles marketer Ralph Lauren is launching its innovative PoloTech smartshirt, which it called a seamless blend of sleek, modern style with real-time biometric technology. A Ralph Lauren press release informed that the ...
Tags: Apparel, home textiles, smartshirt
Puma and The Italian Football Federation (FIGC) announced a new comprehensive partnership that will see Puma operate as the FIGC’s lead partner into the next decade. Through this agreement, Puma has extended and increased its ...
INVISTA, one of the world’s largest integrated producers of fibres and polymers, will launch a new brand strategy for its LYCRA fibre. The campaign encompasses an engaging brand positioning, brand architecture and the “LYCRA ...
Tags: polymers, LYCRA fibre
New Balance announced the signing of their latest Team New Balance triathlete, reigning ITU World Champion Non Stanford. Together with fellow Team New Balance triathlete Lukas Verzbicas, they represent two of the top triathletes in the ...
Tags: Sporting Goods, Recreation, Sport brand
Sequel Naturals, an establishment based in Burnaby, British Columbia, is recalling Vega Sport brand Protein Bar as the product contains milk which is not mentioned on the label, according to the Canadian Food Inspection Agency (CFIA). The ...
Tags: Protein Bar, Chocolate
Wills Lifestyle, ITC’s premium fashion destination introduces the latest collection of fine vibrant and trendy casual wear from the Wills Sport brand with a wide range of styles for both men and women this summer! Indulge in the ...
Tags: premium fashion, clothing
Lexus says it has no plans to become the fifth manufacturer in Australia’s V8 Supercar Championship despite debuting a 450kW Lexus IS F racecar on track over the weekend. The Lexus IS F racer was one of three purchased by Lexus ...
Tags: Lexus, Racer, V8 Supercars
Renault’s performance arm, Renault Sport, is likely to move away from manual transmissions in the coming years as it seeks to further exploit its links with modern motorsport and expand its global reach. At the international launch ...
Tags: Renault, performance arm, Renault Sport