When Dean Hudson was 12 years old, he'd bribe his brothers and sisters to read computer manuals to him. Hudson's vision was muddled by glaucoma, and he wanted to learn how to code on the computer his dad brought home. "At that age, I'd ...
NBA 2K17 gamers who hit their Fitbit targets will be see their player’s performance boosted within the game. As part of a new partnership between Fitbit and 2K Sports, those who amass 10,000 steps in a day will be rewarded with ...
Tags: NBA 2K17, Fitbit targets
Volvo Cars has collaborated with Ericsson and sports gear manufacturer POC to develop a new safety technology to protect cyclist from fatal accidents. The technology will be showcased at the 2015 CES in Las Vegas which involves a ...
Tags: safety technology, cyclist, Auto
POC, Volvo and Ericsson will present an innovative safety technology connecting drivers and cyclists for the first time ever at International CES in Las Vegas Jan. 6-9. The technology consists of a connected car and helmet prototype that ...
Tags: cycling, skiing, outdoor sports, Sporting Goods
Strava, the online network connecting the global community of athletes, has partnered with Sequoia and secured $18.5 million in financing. Existing investors Sigma West and Madrone Capital Partners also participated in the round. This ...
Tags: Strava, digital sports
The Nike+ Fuel Lab builds on the work done through the 2013 Nike+ Accelerator program and continues to drive the power of Nike's digital services for athletes by establishing NikeFuel as the universal way to measure and motivate for any ...
Tags: Sporting Goods, Recreation, Nike
GPS device brand Soleus has added compatibility with Strava to its Sync desktop software. The software upgrade allows users of Soleus' GPS watches and bike computer to upload activity data from their computers to their Strava accounts. ...
Tags: GPS device, Strava Compatibility, Soleus
Strava has added indoor workout videos to its mobile device apps. The workouts, developed by training video supplier The Sufferfest, are available now to premium Strava members. The updated Strava app now contains three workout videos and ...
Tags: Transportation, bike, APP
The retailers were as varied as they come on the first day of BRAIN's Dealer Tour of Seattle. The tour started at mega-retailer REI's flagship store, a stunning and expansive retail space that caters to commuters and families. The jaunt ...
Tags: Bike, Transportation
Colorado cyclists are coming together Saturday to raise money for a small mountain town left isolated and heavily damaged by last month's floods. Jamestown, which has about 300 residents, is a popular weekend ride destination for ...
Tags: Transportation, bike
Wahoo Fitness is now offering an iPhone app that allows riders to duplicate Strava segments on Wahoo's KICKR stationary trainers. Strava segments are sections of real roads that riders compete on via the Strava website and app and a GPS ...
Tags: Transportation, APP
Hammerhead Navigation, a U.S. company has started a fundraising campaign on Dragon Innovation for its LED bike navigation system that can be programmed with a smartphone. The navigation system, Hammerhead, makes cycling safer as it saves ...
Tags: Smart LED Bike
BMC Switzerland has hired True Communications to assist with public relations and marketing programs in the U.S., the companies announced this week.? True, based in Mill Valley, Calif., and founded by Mark Riedy, will handle all PR for ...
Tags: Transportation
Outside magazine released its 2013 list of Top 100 best places to work, and more than a dozen bike companies made the list this year, including SRAM, QBP, CamelBak and Honey Stinger. Santa Cruz Bicycles was No.38 on the list. Outside's ...
Tags: Bike, Transportation
Magellan, a leader of innovative GPS devices for vehicles, fitness, outdoor and mobile navigation, today announced Echo, Magellan's first running watch that utilizes smartphone fitness apps to their full potential by wirelessly connecting ...
Tags: Magellan, Running Watch