Co-founder of Kids Industries Gary Pope talks the transition of TV advertising to digital. 65 years ago, the first TV ad for toys aired in the US: 45 seconds of advertising history that led to the sale of 100m Mr and Mrs Potato Heads. ...
Tags: Kids Industries
Premier Foods is investing in its Batchelors brand, as part of its effort to expand its presence in the e microwaveable ambient pots market. Three brand new product ranges, Batchelors High Veg Pots, Soup & Dippers and High Protein Pots, ...
Tags: Batchelors High Veg Pots, Soup&Dippers, High Protein Pots
“Kids don’t build things anymore, and we’re changing that,” said Mike Howarth, founder and creator of Paper Shooters. A line of buildable spit ball blasters is looking to reinvigorate the build-your-own category ...
Tags: Paper Shooters, Mike Howarth
The retailer has adapted the lyrics to 'If I Were a Toy' in its new 40" TV spot documenting the imaginative journey of Oscar the young boy. Smyths Toys Superstores has revealed its own take on the hit Beyonce single If I Were a Boy for ...
Tags: Smyths, If I Were a Toy, new TV advert
In-store and TV drive set to bolster Stack-a-Bubble throughout Easter period and again in May. Character Option's new bubble brand, Stack-A-Bubble, is set to make waves in-store with a high visibility campaign both at point of sale and on ...
Tags: character options, stack-a-bubble, Toys
Its new Peppa Pig Holiday collection will star in a 100 second-long TV ad set to air across leading pre-school channels in January. Character Options has detailed its TV advertising campaign for its new Peppa Pig Holiday collection. The ...
Tags: TV Campaign, Toys
Penguin character is already one of the firm's best selling lines. Intelex is expecting sales of its popular Penguin plush character to be given a further boost in the run up to Christmas, partly thanks to the John Lewis TV ad campaign ...
Tags: Intelex, Penguin character, Toys
Pre-school brand will be supported with 'fun and engaging' TV campaign. Hy-Pro is to back its pre-school brand Rollers with a major TV drive in the run up to Christmas. The campaign will begin on September 15th for two weeks, with a ...
Heineken has unveiled its latest global campaign, ‘Cities of the World’, aimed to inspire men to live worldly, new adventures by unlocking the secrets of their cities. The fully integrated campaign includes a 2 minute TV ad, ...
Carte Blanche, Vivid and Topps products will all be featured in new commercial. Mind Candy will be promoting a range of Moshi Monsters consumer products in a new ad campaign, running for one month across the key Easter period. Featuring ...
Tags: Moshi Lines, Mind Candy
Sylvanian Family Easter TV drive will run from April 7th to May 4th. Epoch making toys is planning 650 TVRs in the UK across the key Easter period for its Sylvanian Families and Aquabeads brands. The firm has hired Noah - which is the ...
After wowing crowds and early adopters alike at the International CES in Las Vegas earlier this year, the Pebble Steel smart watch is set to get Australian retail distribution, with Dick Smith picking up exclusive rights to the device. ...
Tags: Consumer Electronics, Electronics, smart watch, watch
WASHINGTON, Feb. 23 (UPI) -- A Washington food advocacy groups questions Coca-Cola's TV ad suggesting Olympic skier Ted Ligety's success is due to his consumption of it soft drink. The Center for Science in the Public Interest said Ligety ...
Tags: Coca-Cola, Olympic, soft drink
Players load the throwing arm with squirty cream, slide their head through the mask, and then 'watch the tension build' Ahead of an Italian spring launch through licensing partners Editrice Giochi, Rocket will introduce its new Pie Face ...
Tags: Rocket, Pie Face, action game, UK trade, Toy Fair
The days of shrugging off Twitter may soon be over. Some 200 million users strong, the site is already one of the most prominent social networks, but going public could give it the muscle to become the next Facebook or Apple, one analyst ...
Tags: Computer Products, software