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Mac Papers Launches New Packaging Brand

Jan 15, 2018

Mac Papers, a merchant distributors in the Southeast US, has launched its Castle packaging brand. The initial product offering under the company’s new brand is acrylic carton sealing tape in hand and machine length rolls. Castle ...

Tags: Mac Papers, packaging

Goya Foods Expands North American Processing Center in Brookshire, Texas

Nov 15, 2017

Goya Foods, a Hispanic-owned food company in the US, has expanded its North American Processing Center in Brookshire, Texas with the addition of 324,000ft2 of production warehouse, distribution warehouse, auxiliary buildings and production ...

Tags: Goya Foods, HVAC system

Diamond Packaging Wins Three Awards in 2017 Premier Print Awards

Aug 1, 2017

Diamond Packaging has won three awards in the 2017 Premier Print Awards, the world’s most prestigious international print competition. Printing Industries of America (PIA) hosts the competition, which recognizes the creation and ...

Tags: Diamond Packaging, Packaging

Tech Ads 2016: Microsoft Best, Apple Worst

Dec 26, 2016

If I asked you to tell me about all the tech ads you've seen this year, I wonder how many you'd remember at all. Our attention spans are even shorter than our tempers these days. We block ads. We mute them. We disdain them. How many ads, ...

Tags: tech ads, Apple, Amazon

Cascades Tissue Announces Professional Division's Rebrand

Nov 17, 2016

Cascades, a manufacturer of green packaging and tissue products, introduced its new brand identity within its Tissue Group division, Cascades Pro, the culmination of a major brand transformation for the former Away-From-Home division. The ...

Tags: Cascades, green packaging

OnePlus 3T: Teaser Surfaces Ahead of Official Launch

Nov 16, 2016

There's only a day to go until the mysterious OnePlus 3T is officially unveiled, but if you simply can't wait, this new teaser image might tide you over until tommorrow. Coming via the company's verified Weibo page (a Chinese social media ...

Tags: OnePlus 3T, Teaser

Crown Royal Introduces Vanilla Flavored Whisky

Oct 11, 2016

Crown Royal has expanded its family of whiskies with the introduction of a new vanilla flavored whisky. The Crown Royal Vanilla Flavored Whisky is a blend of hand selected Crown Royal whiskies infused with the rich flavor of Madagascar ...

Tags: Crown Royal, vanilla flavored whisky

in New iPhone 7 Ad, Apple Wants You to Express Yourself Better

Sep 30, 2016

Texting's existed for, like, ever, right? It's old, it's tired, it's so cold. Some have said the same about the iPhone 7. But Apple wants you to feel the warmth inside. In a new ad, the company encourages you to express yourself in a ...

Tags: iPhone 7 Ad

Ad Attack: The Rise of Toys and Games in Advertising

Sep 7, 2016

Born Licensing's David Born looks at why more and more firms are turning to iconic toys and games, like G.I. Joe and Operation, to help drive advertising campaigns. It’s not uncommon to see toys and games in advertising. In fact, ...

Tags: toys and games, Born Licensing, advertising

NoCoast Beer Unveils Initial Product Lineup with Eight Can Designs

Sep 6, 2016

NoCoast Beer has launched a initial product lineup with eight offbeat, attention-grabbing can designs. NoCoast doesn't brew typical beer, and that beer doesn't come in typical cans. While the NoCoast brand itself is simple and iconic, ...

Tags: NoCoast Beer, initial product lineup, eight can designs

McDonald's Turnaround Plan Starting to Pay off

Jul 18, 2016

McDonald’s global turnaround is coming to fruition. The global re-vitalisation is being driven by the new management headquartered in Chicago. There are numerous lessons that can be learnt on how big companies can successfully ...

Tags: McDonald, food

Warrnambool Cheese and Butter Launches New "Coon" Cheese Campaign

Jun 21, 2016

Warrnambool Cheese and Butter (WCB) is promoting its Coon cheese brand with a new, large-scale marketing campaign. The campaign will run across TV, print and digital media. It focuses on the heritage of the brand and its everyday use by ...

Tags: Warrnambool Cheese, toastie, childhood

Vegas Shows Reveal Stable, Fast-Changing Market

Jun 20, 2016

As a bellwether for the U.S. jewelry market and global diamond industry, this year's Las Vegas shows met the trade's conservative expectations. While foot traffic and diamond trading were slightly slower than previous years, jewelry sales ...

Tags: jewelry market, Las Vegas

LG Ad Hints The G5 Could Land A Week Earlier Than Expected

Mar 28, 2016

The LG G5 could be here sooner than expected. A new advert posted by LG lists the release date as April 1 (that's a week on Friday). However, retailers like Amazon say it'll be available from April 8. So what's going on? We've ...

Tags: LG, LG G5

Kono USA Creates New Line Of Chocolate-Filled Pizza Dough Cones

Mar 8, 2016

Kono USA – the franchisor that introduced the popular pizza-in-a-cone concept to the United States – announces a partnership with Ghirardelli that will add four exclusive treat cones to its menu. The dessert line, part of the ...

Tags: Kono USA, Ghirardelli, Chocolate-Filled Pizza Dough Cones

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