The new initiative is pitched as an evolution of the brand's values which will focus on allowing kids to organise their own play. Toys R Us has unvieled a rebranding of its core values, with the new 'Today We Play' programme. The new ...
Warrnambool Cheese and Butter (WCB) is promoting its Coon cheese brand with a new, large-scale marketing campaign. The campaign will run across TV, print and digital media. It focuses on the heritage of the brand and its everyday use by ...
Tags: Warrnambool Cheese, toastie, childhood
Strongbow Hard Apple Ciders announced the launch of its latest television commercial campaign starring legendary actor Sir Patrick Stewart. The humorous new commercials will showcase Strongbow's award-winning range of flavors by poking ...
Tags: Strongbow, Television Commercial
The Red Baron brand, the frozen pizza category, is celebrating 40 years of history by showcasing how pizza night has evolved with the launch of its "Timeless" marketing campaign. Red Baron pizza, a brand trusted in 27 million households ...
Tags: Red Baron pizza, pizza
Coca-Cola South Pacific is now selling a new line of ice tea in Australia called Fuze Tea. Described as an “aspirational iced tea offering” it will be positioned as a premium product within the ice tea category. The range ...
Uncle Tobys has paid $32,400 in penalties relating to packaging claims about the protein content of its branded oats products. Cereal Partners Australia, the manufacturer and distributor of Uncle Tobys brand oats, is alleged to have made ...
Tags: Uncle Tobys, oats products, packaging
Most Americans (51%) say they would never consider enrolling in a pay-as-you-drive insurance program, a significant increase from 37% last year, according to a new insuranceQuotes.com report. Millennials are the most likely to sign up for ...
GE Lighting is making a play for the smart home market after it hosted a panel discussion on the Internet of Things and launched a quirky television commercial for its new smart lamp in the United States. Contrary to recent rumours that ...
Tags: GE Lighting, Smart Lamp
Skechers signed Demi Lovato, multi-platinum selling recording artist and actress, to appear in the footwear company’s global marketing and social media campaigns through 2016. Lovato, known for hit singles, “Give Your Heart a ...
Tags: Skechers, Demi Lovato, Sporting Goods
Yepme.com, India’s biggest online fashion brand has launched its latest television ad campaign featuring Esha Gupta. The one-minute video features Esha in Yepme’s latest Spring-Summer Collection 2014. The television campaign is ...
Tags: Yepme, Apparel, Accessories
Yokohama Tire Corp. (YTC) announced it has unveiled "I Am Yokohama," a new TV advertising campaign aimed at further strengthening the tire maker's relationship with enthusiasts while expanding its message to appeal to a wider adult ...
Tags: Tire, Tyre, Auto Parts
Leveraging its three-year, high profile partnership with the Manchester United Football Club in India and the United Kingdom, Apollo Tyres Ltd. has launched a broad corporate advertising campaign. Using television, cinema, print, digital ...
Tags: Auto Parts, Accessories
Automotive brands were responsible for two of the top 10 most complained about advertisements in 2013. Ads for the Nissan Pulsar and Jeep Compass ranked fifth and sixth respectively on the list complied by the Advertising Standards Bureau ...
Tags: Nissan, Jeep Commercials
Audi is set to launch its first ever made-in-Australia ad campaign this month, running the theme 'Australia. Land of quattro.' The $3 million campaign, which focuses on the suitability of Audi's four-wheel-drive technology for Australia, ...
A local Nissan Pulsar television commercial has been banned twice in two months by the Advertising Standards Bureau (ASB) for depicting unsafe driving. Spruiking the new Nissan Pulsar SSS, the ad shows a man driving through the streets as ...