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Toy Packaging
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49% of Those Polled Believed The Industry Relied Heavily on Gender Targeting Packaging
Apr 30, 2014A study of 500 marketing and packaging professionals found that 49 per cent of those polled believed the industry relied heavily on gender targeting packaging. The toy industry is one of the largest sectors to rely on gender specific ...
Tags: Toys, toy packaging
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Kids Influence up to 80 Percent of All Household Purchases
Oct 18, 2013Imagine a world in which kids make all the decisions. Imagine a time that these decisions include nearly every purchase in the child's household... Perhaps this seems hypothetical, a potential future unrealized. Yet kids have that ...
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Packaging Is a Vital Part of The Toy Industry
May 28, 2013What is sustainable packaging and does it even exist in today's market? Dr. Liz Wilks, European Stakeholder and Sustainability Manager for Asia Pulp and Paper, explains. Packaging is a vital part of the toy industry. It protects products, ...
Tags: toy packaging, Toys, Opinion
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Packaging Is a Vital Part of The Toy Industry
May 28, 2013Dr. Liz Wilks explains why packaging is a vital part of the toy industry. Packaging is a vital part of the toy industry. It protects products, communicates their value to prospective customers and plays its part in enabling the entire ...
Tags: dr liz wilks, opinion, toy packaging
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Firstly, Could You Give Me a Quick Recap of How 2012 Was for Flair?
Apr 18, 2013Firstly, could you give me a quick recap of how 2012 was for Flair? Was the year better or worse than expected? 2012 was a challenging year in the UK, with the market being at best flat and trading being so late, but it was good for us. ...
Tags: Toys, toy packaging
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Parents Not Only Face with More Expense But Also Vast Quantities of Excess Toy Packaging
Apr 1, 2013With Easter and summer school holidays upon us, parents will not only be faced with more expense but also vast quantities of excess toy packaging, as they seek ways of entertaining their children on long journeys. Toy packaging is ...
Tags: Toy
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Lego to Cease Toy Packaging and Processing Operations
Feb 6, 2013Danish toy bricks manufacturer Lego has announced plans to discontinue packaging and processing operations at its Billund plant in western Denmark, in a bid to slash costs. The unit manufactures the toys' packaging as well as decorations. ...
Tags: Lego, Toy Packaging, Billund Plant
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Games Marketeers Need to Have More Fun
Jan 16, 2013Games marketeers need to have more fun. Whether they are launching a new product or are custodians of a traditional treasure, they should remember it is the promise of fun that attracts the consumer – inside and outside the box. ...
Tags: go ballistic, packaging, roger laishley
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But as a Savvy Consumer,You Should Know That Toys Are Frequent Hazards
Jan 11, 2013It's such fun to watch your child rip open a holiday present and find just what he was hoping for. But as a savvy consumer, you should know that toys are frequent hazards. In 2011, the most recent year for which the U.S. Consumer Product ...
Tags: Toys, Safety, children products, recall, kids safety
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