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Ultimate Driving Machine
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The Bavarian Car Maker Will Need to Turn Towards Electrification in The Future
Dec 3, 2013A senior BMW product developersays the Bavarian car maker’s entire range will need to turn towards partial or full electrification in the future to meet Europe’s increasingly stringent emissions regulations. BMW board member ...
Tags: BMW, Ultimate Driving Machine
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BMW Public Relations Staff Wearing T-Shirts Imprinted BMW X5
Nov 15, 2013With BMW public relations staff wearing t-shirts imprinted BMW X5 – The Boss, the third-generation premium large SUV is getting more than a humble introduction to the local market. The outgoing six-year-old BMW X5 continues to ...
Tags: BMW X5, Mercedes-Benz ML-Class
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BMW Had Been Expecting an Average of Around US$250 Million
Aug 16, 2013“The Ultimate Driving Machine” was Bayerische Motoren Werke’s (BMW.FRA) iconic advertising slogan for years. The German automaker’s exclusive China partner Brilliance Auto (1114.HKG) should swap “driving” ...
Tags: BMW, Ultimate Profit Machine
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The BMW 4 Series Coupe Introduces New Numeric Nomenclature to The Munich Brand
Jul 25, 2013Our Rating: Performance, Ride & Handling 4 Comfort & Interior 4 Quality & Design 4 Value & Features 3.5 The BMW 4 Series Coupe introduces new numeric nomenclature to the Munich brand. Our first, overseas drive, across sunkist ...
Tags: BMW 4 Series, Modern Line
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The New 2013 Lexus IS Is a More Dynamically Capable Car Than The 3 Series
Jul 9, 2013The chief engineer of the new 2013 Lexus IS has claimed it is a more dynamically capable car than the 3 Series. BMW’s compact luxury sedan has been widely considered the benchmark driver’s car since the segment was created, ...
Tags: Lexus, Japanese Brand
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Digital Domain Joined Forces Once Again with The Team Behind The Film
May 19, 2012Fresh off the heels of"TRON:Legacy,"Digital Domain joined forces once again with the team behind the film–director Joe Kosinski and editor Jim Haygood–on a new:30 spot for BMW via Grey West.Titled"Refuel,"the spot brings back ...
Tags: BMW, Reunite, BMW 5 series