Vibram is taking aggressive steps to prevent the counterfeiting of its products, specifically Vibram FiveFingers. “We will not tolerate counterfeiting of the Vibram brand,” states Mike Gionfriddo, CEO of Vibram USA. “The ...
Tags: Vibram, Vibram FiveFingers, soles
Vibram FiveFingers announced the details of its continued long-term partnership with Warrior Dash, a leading obstacle race series, for 2015. Warrior Dash, dubbed “The Battleground” by race organizers, ...
Vibram hired Allon Cohne as its chief marketing officer and Chris Melton as its North American sales manager, Vibram Finished Goods. Cohne and Melton join a growing marketing team and will be based in Vibram USA’s Concord, Mass. ...
Tags: CMO, Vibram, Sporting Goods
The Ugg brand, a division of Deckers Brands, announced the debut of its Winter 2015 "This Is Ugg." brand marketing campaign starring supermodel Chrissy Teigen and DJ Jack Guinness. For the latest iteration of "This Is Ugg." a campaign ...
Tags: weatherproof, waterproof and water-resistant technologies
Tactical Holdings, a major supplier of military footwear, has filed a Chapter 11 Bankruptcy Petition in U.S. Bankruptcy Court in the District of Delaware, and is seeking a quick sale of its businesses. The company’s footwear ...
Tags: Tactical Holdings, Bankruptcy Petition, Sporting Goods
The Outdoor Foundation is pleased to announce that over 125 non-profit projects will be funded, thanks to the outdoor industry’s generous support of the 2014 Outsiders Ball, which took place on August 5 - Night 0 of the Outdoor ...
Tags: Outdoor Foundation, Projects, Sporting Goods
The North Face, the world's premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, announced the launch of Mountain Athletics, a new product category specifically designed to meet the ...