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The TV Takeover: Are You Ready for The Rise of Digital?

Aug 8, 2017

Co-founder of Kids Industries Gary Pope talks the transition of TV advertising to digital. 65 years ago, the first TV ad for toys aired in the US: 45 seconds of advertising history that led to the sale of 100m Mr and Mrs Potato Heads. ...

Tags: Kids Industries

WhatsApp £100 Sainsbury's Voucher Scam: How to Protect Yourself

Nov 4, 2016

WhatsApp users are being targeted by a new scam that claims to offer a £100 voucher for Sainsbury's supermarkets. The offer appears via a message, seemingly from one of the user's contacts, urging them to click on a malicious link ...

Tags: WhatsApp

Smyths Toys Unveils Take on Beyonce's 'if I Were a Boy' in New TV Ad

Sep 28, 2016

The retailer has adapted the lyrics to 'If I Were a Toy' in its new 40" TV spot documenting the imaginative journey of Oscar the young boy. Smyths Toys Superstores has revealed its own take on the hit Beyonce single If I Were a Boy for ...

Tags: Smyths, If I Were a Toy, new TV advert

Toys R Us Heads to North Wales

Sep 13, 2016

No opening dates have been confirmed for the new store, but the company has revealed it is looking for staff in Broughton retail park. Toys R Us is set to open its first store in North Wales at Broughton retail park. The retailer has ...

Tags: Toys R Us, new store, Broughton retail park

John Adams to Send Britain's Best Othello Player to Japan for World Championship

Sep 6, 2016

The firm will sponsor a young player aged between eight and 14 to take part in the World Othello Championships in Japan via a national competition. John Adams is offering young fans of the game Othello the chance to head to Japan to ...

Tags: World Othello Championships, John Adams

LG Ad Hints The G5 Could Land A Week Earlier Than Expected

Mar 28, 2016

The LG G5 could be here sooner than expected. A new advert posted by LG lists the release date as April 1 (that's a week on Friday). However, retailers like Amazon say it'll be available from April 8. So what's going on? We've ...

Tags: LG, LG G5

Mardles Readies For TV Debut

Mar 28, 2016

The two-week campaign will air across a range of kids' TV channels until April 3rd 2016. Mardles, the stickers that come to life using a free smartphone or tablet app, is set to make its TV advertising debut this Easter. The two-week ...

Tags: Mardles, TV Debut

Sealy Appoints Sleep Ambassador

Mar 23, 2016

The UK’s biggest bed manufacturer, Sealy UK, has appointed an official sleep ambassador. Lancashire pensioner Desmond Wilcox was selected from 506 applications after the vacancy was launched in January. Renowned amongst his ...

Tags: Sealy, Appiontment

Hasbro Renews McDonald's Partnership For Monopoly Prize Choice Campaign

Mar 18, 2016

The partnership now in its 11th year will allow consumers the chance to pick their own prizes through the Monopoly game, including a trip to California. Hasbro has re-launched a partnership with the fast-food chain McDonald’s to ...

Tags: Hasbro, McDonald, Monopoly

Aldi Australia Ad Complaint Dismissed By Ad Standards

Mar 16, 2016

A complaint over a radio advertisement promoting Aldi Australia’s whisky brand has been dismissed by the Australian Advertising Standards Board. According to the Advertising Standards Board (‘Ad Standards’), the ...

Tags: Aldi, Ad Standards, Complaint

John Lewis Sees in-Store Sales Drop But Online Sales Increase

Nov 18, 2015

Witnessed the launch of the John Lewis Christmas advert which brought to life The Man on The Moon. It appeared in John Lewis branches, online and on its customers' television screens as well as trending on social media. Sales across the ...

Tags: Textiles, Carpet, Lighting

This Year's Toytesters.TV Awards Is Now Open for Entries

Mar 26, 2015

There are two categories in the Top Toy of the Year slot, one for products retailing over £100 and one for products retailing under £100. This year's ToyTesters.TV Awards is now open for entries. New award categories for ...

Tags: Toytesters.tv, ToyTesters.TV Awards 2015, Toys

An Integrated Advertising Campaign for Homewares Website Casafina Was Launched

Mar 25, 2015

Creative agency Haygarth has launched an integrated advertising campaign for homewares website Casafina, which celebrates the uniqueness of individual interior style. Running across TV, print and online, the new Room to Be Different ...

Tags: Haygarth, Casafina, Furniture

Apple Service Could Roll out Internationally as Soon as March

Jan 12, 2015

We might not have long to wait for Apple Pay to hit UK shores. One report claims the service could roll out internationally as soon as March. According to sources speaking to 9to5Mac, Apple and its Canadian partners are planning ...

Tags: Apple, US, Consumer Electronics

New Peppa Pig to Star in a 100 Second-Long TV Ad

Dec 18, 2014

Its new Peppa Pig Holiday collection will star in a 100 second-long TV ad set to air across leading pre-school channels in January. Character Options has detailed its TV advertising campaign for its new Peppa Pig Holiday collection. The ...

Tags: TV Campaign, Toys

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