Television viewers will be aware of a new marketing push by Officeworks, which has adopted the tagline 'Big ideas. Lowest prices.' Explaining the new strategy, Officeworks managing director Mark Ward told an advertising trade magazine ...
Tags: new marketing push, advertising trade magazine, Officeworks
Officeworks' national marketing manager David Llewellyn is leaving the stationery retailer to take up a senior merchandising role at Target. Advertising trade magazine B&T reported Llewellyn's appointment to the newly-created role of ...
Tags: Officeworks, B&T, brand strategies