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How Does Electra Bicycles Turn a Tidy Profit Marketing Products
Nov 28, 2012How does Electra Bicycles turn a tidy profit marketing products to a nonenthusiast customer base the rest of the industry is largely content to ignore? Electra Marketing Director Elayne Fowler knows. But aside from a few tantalizing hints, ...
Tags: Electra Markets, Bicycles, bike geek
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Dealer Tour Riders Set out on The Third and Final Day of Visits
Nov 27, 2012PORTLAND, OR (BRAIN) — Dealer Tour riders set out on the third and final day of visits in Portland under foggy conditions and temps in the low 40s. But within hours, the clouds cleared bringing temps up to the mid 50s, but no rain. ...
Tags: Portland, Dealer Tour, ride, bike ride, bike path