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The Sega Mega Drive Is Making a Comeback - Sort of

Nov 9, 2016

As Sony and Microsoft push further and further towards visual perfection, 2016 has also unearthed a yearning for the days when video games had a few less pixels. The Mini NES Classic arrives this month, soon to be followed by a ...

Tags: Sony, Microsoft

Penguin Random House Children's Signs as Publishing Partner for Arklu's Lottie Dolls

Oct 11, 2016

The partnership is due to launch with two Lottie titles in May 2017. Penguin Random House Children's has signed a deal to become the worldwide publishing partner for Arklu's Lottie Dolls. The Penguin Random House Rights team will ...

Tags: Lottie Dolls, Penguin Random House Children

Mattel and Born This Way Foundation Launch Lady Gaga-Inspired Monster High Doll

Oct 9, 2016

Zomby Gaga has been created to 'champion kindness, instill bravery, and build a world where young people celebrate their differences'. Mattel and Born This Way Foundation have launched Zomby Gaga, a Monster High doll inspired by Lady ...

Tags: Zomby Gaga, Mattel and Born This Way Foundation, monster high

Bazooka Candy Brands Introduces New Range of Gummies

Sep 29, 2016

Bazooka Candy Brands, a division of The Topps Company, is partnering with the phenomenon, YO-KAI WATCH, to introduce a new range of gummies to the US inspired by the characters of the hit TV series on Disney XD and Nintendo 3DS game. ...

Tags: Bazooka Candy Brands, YO-KAI WATCH, new range of gummies

Smyths Toys Unveils Take on Beyonce's 'if I Were a Boy' in New TV Ad

Sep 28, 2016

The retailer has adapted the lyrics to 'If I Were a Toy' in its new 40" TV spot documenting the imaginative journey of Oscar the young boy. Smyths Toys Superstores has revealed its own take on the hit Beyonce single If I Were a Boy for ...

Tags: Smyths, If I Were a Toy, new TV advert

Disney Unveils Latest Go Rogue Video

Sep 21, 2016

The series follows the adventures of Rogue One toys as they track down the building instructions to the LEGO Star Wars Death Star, previously misplaced by the Empire. The third chapter of the fan made Star Wars YouTube series Go Rogue, ...

Tags: Rogue One toys, LEGO Star Wars Death Star

Ad Attack: The Rise of Toys and Games in Advertising

Sep 7, 2016

Born Licensing's David Born looks at why more and more firms are turning to iconic toys and games, like G.I. Joe and Operation, to help drive advertising campaigns. It’s not uncommon to see toys and games in advertising. In fact, ...

Tags: toys and games, Born Licensing, advertising

Removal of Gendered Toy Categories Will Make TOTY Awards More Relevant, Says TIA

Aug 30, 2016

The TIA hopes that the removal of gendered categories in its 2017 TOTY Awards will make the event more reflective and relevant of the current marketplace. The Toy Industry Association has revealed its decision to drop gendered categories ...

Tags: TIA, 2017 TOTY Awards, removal of gendered categories

Kickstarter Campaign for This Is Fine Plush Toy Smashes Goal

Aug 26, 2016

The official plush based on the popular meme has raised over $350,000 so far. A plush toy based on the hit This is Fine meme has smashed its crowdfunding goal on Kickstarter. The campaign looked to raise $35,000 by September 2nd, but it ...

Tags: Kickstarter, This is Fine, plush toy

Bentley Debuts Three Cars at Goodwood Festival in UK

Jun 23, 2016

Bentley Motors returns to Goodwood Festival of Speed 2016 with a trio of powerful and luxurious UK debuts. The award-winning Bentayga SUV and new Flying Spur V8 S sedan will demonstrate their performance credentials on the Goodwood hill ...

Tags: Bentley Motors, bentayga, public appearance

McCormick Launches New Chicken, Grilled Sides and No-Bake Pies

Jun 12, 2016

This Fourth of July amp up your backyard barbecue with bold new takes on Independence Day mainstays from McCormick. Chicken goes from basic to bold with spicy breadings and sauces, island-flavored marinades and Louisiana-inspired ...

Tags: barbecue, Chicken, Grilled Sides

Xyrena to Launche VHS Packaging and New Fragrances

May 11, 2016

Xyrena, announced that they will showcase four new fragrances and the industry's first VHS-style packaging which are cruelty-free and vegan perfumery, at the Hammer Museum's Artisan Independent Experimental (AIX) Scent Fair on May 7th & ...

Tags: Xyrena, VHS Packaging, Fragrances

Frosty Boy Marks 40 Years with International Expansion Plan

Apr 6, 2016

For many Australians, Frosty Boy soft serve ice cream is synonymous with summer days and childhood treats. If Chief Executive Officer Dirk Pretorius gets his way, this connection and affection towards the Frosty Boy brand will become ...

Tags: Frosty Boy, Ice cream, Dirk Pretorius, International expansion

Kruger Brau Installs New Micro-Canning Equipment in South Africa

Dec 24, 2015

South African brewery Kruger Brau has installed a semi-automatic canning system machine from Cask Brewing Systems to package its beers in aluminum cans. The new micro-canning equipment will be capable of producing more than 40 cases per ...

Tags: Kruger Brau, semi-automatic canning system machine, Packaging

'Second Child'up for 2015 Chinese Character,Word Awards

Dec 16, 2015

A participant writes Chinese character "biang" during a Writing "Biang" event held in Xi'an, capital of Northwest China's Shaanxi province, April 13, 2014. Voting for The Chinese Character and Chinese Word of the Year 2015 launched on Nov ...

Tags: 'Second Child', Chinese Character, Word Awards

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