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brand transformation
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Wenzel's Farm Unveils New Look
May 22, 2017Wenzel's Farm, a leading producer of small batch, hand crafted and naturally hickory smoked meat snacks announces a complete redesign of its brand. The company, which has been producing quality Wisconsin meat products since 1949 has ...
Tags: Wenzel's Farm, meat snacks, meat
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Cascades Tissue Announces Professional Division's Rebrand
Nov 17, 2016Cascades, a manufacturer of green packaging and tissue products, introduced its new brand identity within its Tissue Group division, Cascades Pro, the culmination of a major brand transformation for the former Away-From-Home division. The ...
Tags: Cascades, green packaging
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Volvo Cars Defines Its Own Version of Luxury
Nov 11, 2015The world’s most established luxury brands are facing the toughest challenges in their history as consumers’ expectations and perception of what constitutes luxury evolves more rapidly than ever, according to preliminary ...
Tags: Volvo Cars, Luxury
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Califia Farms Secures $50m Investment From Stripes to Boost Plant-Based Beverages Innovation
Sep 17, 2015Califia Farms has received a $50m investment from New York-based private equity firm Stripes Group to advance its research and development in plant-based beverages and foods. The maker of almond milk beverages stated that the ...
Tags: Califia Farms, plant, beverages and foods, citrus fruit
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Coach Inc Suffers Sales Decrease
Feb 9, 2015For its second fiscal quarter ended December 27, 2014, sales drove down 14 per cent from a year earlier quarter at Coach Inc, a New York design house of modern luxury accessories and lifestyle collections. Coach said it reported sales for ...
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Wendy's Announces It Is Reuniting Customers with The Beloved Pretzel Bun
Jun 26, 2014Wendy's announces it is reuniting customers with the beloved pretzel bun to fill their hearts' desires with the return of both its Pretzel Bacon Cheeseburger and Pretzel Pub Chicken sandwiches beginning in early July. The Pretzel Bacon ...
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Coach Announced Sales of $1.42 Billion Compared with Decrease of 6%I N The Same Period
Jan 24, 2014Coach, Inc., a leading New York design house of modern luxury accessories, announced sales of $1.42 billion for its second fiscal quarter ended December 28, 2013, compared with $1.50 billion reported in the same period of the prior year, a ...
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The New Contemporary Wendy's Logo Will Begin Appearing in Wendy's Advertising
Feb 25, 2013On February 25, the new contemporary Wendy's logo will begin appearing in Wendy's advertising, on product packaging, crew uniforms, new restaurant signage, menuboards and digital assets. The evolved logo is contemporary and iconic, as it ...
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Adrian Pierini Developes a New Packaging Design for Rexona Men
Dec 4, 2012Adrian Pierini, based in Argentina, has developed a new packaging design for antiperspirants brand Rexona men. The design is said to encompass more angular shapes with greater emphasis of black color, and the correct levels of reading set ...
Tags: Packaging Design, brand transformation, antiperspirants brand
