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Ready Brek and Play-Doh Team for Re-Launch Campaign

Sep 27, 2016

As part of the campaign, customers will receive £5 off Play-Doh when spreading £20 or more on Play-Doh items. Children’s cereal brand Ready Brek has teamed up with Play-Doh, for a new on-pack promotion as part of the ...

Tags: Ready Brek, Play-Doh, re-launch

General Mills to Launch New Cereal Brand After 15 Years

Jun 12, 2016

General Mills will launch a new cereal brand Tiny Toast this month, which is its first after a gap of 15 years. The cereal brand will be available in two in Blueberry and Strawberry varieties. General Mills innovation, technology and ...

Tags: General Mills, Strawberry, Blueberry

Weetabix Breakfast Brand Given Consumer Stamp of Approval

Feb 12, 2016

The nation's biggest breakfast cereal brand Weetabix is kicking off the New Year with a flying start, after taking first place in the cereal category at this year's Product of the Year awards; for new product Weetabix Protein Crunch. ...

Tags: breakfast cereal, product innovation

New Cheerios Protein Was Introduced by General Mills

May 30, 2014

US-based General Mills cereal brand Cheerios has introduced new Cheerios Protein in two flavors. Cheerios Protein, which is blended with crunchy granola clusters, is available in Oats & Honey and Cinnamon Almond flavors. Cheerios ...

Tags: Cheerios Protein, cereal brand

UK Breakfast Cereal Brand Jordans Has Launched Crispy Oat Clusters and Crunchy Oat Granola

Apr 2, 2014

UK-based 'wholefood' breakfast cereal brand Jordans has launched its Crispy Oat Clusters and Crunchy Oat Granola across Australia following a trial in 2013. Jordans was founded in 1972 by Bill and David Jordan, but Holme Mills, the home ...

Tags: Agriculture, Food

Kellogg Australia Has Reformulated Special K

Feb 28, 2014

Kellogg Australia has reformulated Special K Food manufacturer Kellogg Australia has launched a new recipe for its breakfast cereal brand Special K. The new three-grain recipe includes added ‘wholegrain’ oats and ...

Tags: breakfast cereal, live an active lifestyle, Agriculture&Food

Chex Launched Its Seventh Gluten-Free Flavor

Jul 19, 2013

Chex, the cereal brand owned by US-based food company General Mills, has launched its seventh gluten-free flavor, new Vanilla Chex, with natural vanilla flavors. The new product joins the following gluten-free flavors: Rice Chex, Corn ...

Tags: Vanilla Chex, General Mills

Dolores Cortes Has Offered Some Respite to The Beach Going Fashionistas

May 14, 2013

As the soaring mercury is perplexing everyone with an unbearable hot weather, the Spanish swimwear specialist Dolores Cortes has offered some respite to the beach going fashionistas in this blazing sweltering heat. The beachwear label ...

Tags: Dolores Cortes, Swimwear Line

Weetabix Launches a Campaign to Boost The Sales of Its New Weetabix with Chocolate Variant

Mar 13, 2013

Weetabix, the leading cereal brand in the UK, has launched a new campaign to boost the sales of its new 'Weetabix with Chocolate' variant. Weetabix with Chocolate variant was formerly known as Chocolate Weetabix. The new name and ...

Tags: Weetabix, cereal brand, 'Weetabix with Chocolate'variant

Tetra Pak Has Supplied UK's Breakfast Drink Brand with Aseptic Carton

Feb 18, 2013

Tetra Pak has supplied its Tetra Prisma Aseptic carton with DreamCap to the UK-based Fresh Marketing for the launch of its cereal brand Fuel’s range of ambient, milk-based breakfast drinks. According to Tetra Pak, the ergonomically ...

Tags: Tetra Pak, Tetra Prisma Aseptic carton, DreamCap, breakfast drinks

Offers Aseptic Carton for Uk's Breakfast Drink Brand

Feb 11, 2013

Tetra Pak has supplied its Tetra Prisma Aseptic carton with DreamCap to the UK-based Fresh Marketing for the launch of its cereal brand Fuel’s range of ambient, milk-based breakfast drinks. According to Tetra Pak, the ergonomically ...

Tags: Tetra Pak, Aseptic Carton, Breakfast Drink

Fiber One Protein Bars Deliver The Taste You Crave in US

Jan 17, 2013

Fiber One, the breakfast cereal brand owned by US-based General Mills, has launched Fiber One Protein Bars in two flavors - Caramel Nut and Coconut Almond. The Caramel Nut bar contains 130 calories and 7g of protein, while the Coconut ...

Tags: Fiber One, breakfast cereal brand, US, General Mills

Alpen Has Become The Latest Cereal Brand in The UK to Launch Porridge Pots

Dec 10, 2012

Alpen has become the latest cereal brand in the UK to launch porridge pots. The brand is looking to tap into demand for more convenient breakfast products with the new lines, which have initially gone on sale in Morrisons. The pots will ...

Tags: porridge pots, pots, pot

Limited-Edition Packages Featuring Athletes Have Been Launched by Wheaties

Dec 5, 2012

Wheaties,the breakfast cereal brand owned by US food company General Mills,has launched limited-edition packages featuring swimmer Michael Phelps and professional beach volleyball player Misty May-Treanor. Wheaties marketing manager Jim ...

Tags: packages, exterior, cultural icon

Fiber One Has Introduced Fiber One Nutty Clusters&Almonds Cereal in The US

Nov 29, 2012

Fiber One,the breakfast cereal brand owned by General Mills,has introduced Fiber One Nutty Clusters&Almonds cereal in the US. According to the company,Fiber One Nutty Clusters&Almonds cereal offers 23g of whole grain and 180 calories per ...

Tags: cereal, Almonds, Nutty Clusters

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