For those thinking that the Diamond is Forever advertising campaign will easily resonate with millennials, think again. De Beers has a lot of work to do before it relaunches the iconic slogan in late September, as part of Forevermark U.S. ...
In the early 80s, a young Ogilvy & Mather art director, John Curran, was feeling a long way from home. He’d been in Australia for many months, but his girlfriend had just arrived with a lot of his memories in her suitcase. He ...
Visual 2000 International Inc. announces that graphic T-shirt producer and marketer Vision/Eleven Apparel Management Inc. has successfully implemented the Visual ERP.net and integrated e-commerce solutions at its Montreal headquarters. ...
Tags: Eleven Apparel, Visual 2000
The next-generation Nissan Dualis has been teased ahead of its September 10 unveiling at the Frankfurt motor show. Attached to a one-line release claiming the all-new crossover utility vehicle “will push the envelope of CUV ...
Tags: Nissan Dualis, Crossover
Fortegra Financial has introduced a new consumer-focused brand, Fortegra, to meet insurance and protection needs. Fortegra specialty products vice president Joe Alberti said that the company will provide simple products to address the ...
Cargo bike maker Yuba Bicycles has launched a new website, moved to a larger facility and hired a new director of customer service. The company said it also will launch a new dedicated dealer site later this month. The company moved into ...
Tags: Cargo bike, Yuba Bicycles, customer service
A Consumer Reports article on arsenic in rice continues to impact consumer confidence and sales of some rice products. Consumer Reports released the arsenic article on Sept. 19, along with a very well coordinated media campaign, citing ...
Tags: rice products, arsenic in rice, rice
The International Bottled Water Association (IBWA)'s consumer website has released a new YouTube video, Meet Norman, that shows how bottled water bans are having an unintended effect by shifting consumption to less healthy drinks packaged ...
The International Bottled Water Association (IBWA)'s consumer website has released a new YouTube video, Meet Norman, that shows how bottled water bans are having an unintended effect by shifting consumption to less healthy drinks packaged ...
Tags: bottle, bottled water, drinks packaged, environmental, bottle water ban