digital platforms articles & resources on Made-in-China.com

The TV Takeover: Are You Ready for The Rise of Digital?

Aug 8, 2017

Co-founder of Kids Industries Gary Pope talks the transition of TV advertising to digital. 65 years ago, the first TV ad for toys aired in the US: 45 seconds of advertising history that led to the sale of 100m Mr and Mrs Potato Heads. ...

Tags: Kids Industries

Heidelberger Strengthens Digital Platforms Division with Docufy Acquisition

Jun 12, 2017

Heidelberger Druckmaschinen has acquired Germany-based software developer Docufy for an undisclosed price. Based in Bamberg, Docufy develops professional software solutions that are used for technical documentation. It is also claimed to ...

Tags: software, Packaging

Pure Protein Introduces New Super Food Plant-Based Protein Powder

Jun 8, 2017

Pure Protein, a manufacturer of protein-fortified bars, snacks, drinks and powders, has launched a new super food plant-based protein powder. A complete, vegan protein blend, Pure Protein Super Food is available in three delicious ...

Tags: Pure Protein, Protein Powder

Ad Attack: The Rise of Toys and Games in Advertising

Sep 7, 2016

Born Licensing's David Born looks at why more and more firms are turning to iconic toys and games, like G.I. Joe and Operation, to help drive advertising campaigns. It’s not uncommon to see toys and games in advertising. In fact, ...

Tags: toys and games, Born Licensing, advertising

Cartoonito Teams with Toys R Us for Masha and The Bear Campaign

Aug 24, 2016

The deal will see the toy giant sponsor Masha and the Bear everyday on Cartoonito until September 16th this year. Cartoonito and Simba Smoby have teamed up with children’s retailer Toys R Us to promote the channel’s hit ...

Tags: Cartoonito, Toys R Us, Masha and The Bear

Mattel and Dhx Media Launch New Kids' Content Partnership

Dec 21, 2015

The two will develop multi-platform content inspired by Mattel hit Bob the Builder, Fireman Sam, Little People and Polly Pocket properties. Mattel has entered into a long-term partnership with DHX Media to develop and distribute a raft of ...

Tags: Mattel, DHX Media, Toys

New Animated Movie Is Launched

Feb 2, 2015

DC Entertainment is launching a series of animated movies and shorts inspired by Mattel and Fisher-Price's popular toy lines. DC Entertainment is to launch a series of animated movies based on its popular Justice League toy lines from ...

Tags: toy lines, companion app, Toys

Official Facebook Page Launched Nine Months Ago

Jan 26, 2015

Official Facebook page was launched just nine months ago. Epoch making toys has revealed that its Sylvanian Families Facebook page has now attracted over 50,000 likes. The Facebook page was launched just nine months ago, and has proven ...

Tags: digital platforms, social network site, Toys

The Largest and Fastest Growing Government Initiative---Make in India

Jan 6, 2015

‘Make in India’ has become the largest and fastest growing Government initiative ever on digital media, leaving behind all other Government schemes, Ministry of Commerce and Industry has announced. Since its launch just ...

Tags: digital media, economic transformation, Textile

Supperstudio Is a Branding Agency in Spain Whose Major Client Is Supermarket Chain

Dec 16, 2014

Supperstudio is a branding agency in Spain whose major client is Supermarket chain, Eroski. So while the agency touts its multi-disciplinary capabilities - “We develop product and service branding projects, packaging, creative ...

Tags: Supperstudio, Home Brand, Packaging

Yahoo India Set to Provide Access to Flipkart's Shopping Site Directly on Its Homepage

Nov 17, 2014

Yahoo India, one of the leading Internet corporations, is set to provide access to Flipkart, India’s leading online marketplace, directly on its homepage. Users can now get easy access to the Flipkart shopping site while ...

Tags: Flipkart shopping site, Apparel

Jabong Has Initiated a New Brand Positioning Campaign Titled "Be You"

Sep 18, 2014

Jabong.com, one of India’s fashion multi-brand e-store, has initiated a new brand positioning campaign titled “Be You”, to inspire the youth in India to have a unique fashion sense of their own. The main idea behind the ...

Tags: Jabong, New Fashion Campaign, Apparel

Future Group Planned to Invest in Omni-Channel Retailing

Sep 9, 2014

Future Group, one of the top retail groups in India, has planned to invest in omni-channel retailing, by implementing the omni-commerce suite by hybris, a company owned by SAP. Omni-channel retailing, the next step in multi-channel ...

Tags: Future Group, Omni-Channel, Hybris

Animal, The UK'S Leading Lifestyle Brand Has Announced The Launch of Their New Website

Apr 25, 2014

Animal, the UK’s leading action sports lifestyle brand has announced the launch of their new website. The brand site has been re-designed and is now fully responsive, operating across iPads and mobile phones as well as computers. ...

Tags: lifestyle brand, Sports Brand

DEG Added 5 New Member Companies From Its Ever-Expanding Circle of Associated Industries

Jan 23, 2014

The Digital Entertainment Group (DEG) said Thursday that it has added five new member companies from its ever-expanding circle of associated industries. New DEG members include BBC America, bitMAX, Gibson Brands, Millennium Entertainment ...

Tags: Consumer Electronics, Electronics

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