fitness brand articles & resources on Made-in-China.com

Adidas to Take Over NHL Uniform Rights From Reebok

Sep 16, 2015

The National Hockey League (NHL) and Adidas announced a seven-year partnership in which Adidas will become the authentic outfitter of on-ice uniforms as well as an official supplier of licensed apparel and headwear for the League starting ...

Tags: on-ice uniforms, licensed apparel, headwear

Reebok Swet Fragrance

Apr 2, 2015

In honor of April Fools Day, Reebok launched "the world’s first fragrance based on the scent of human sweat." Swět was created with "actual drops of perspiration from fitness enthusiasts" that were ""slowly formulated" at a ...

Tags: Reebok, Sporting Goods

ABG and WWE Announced a Joint Venture for Tapout

Mar 26, 2015

WWE and Authentic Brands Group, LLC announced a joint venture for Tapout, a newly repositioned fitness lifestyle brand. Tapout is now the official fitness and training partner of WWE, and will be integrated across WWE’s global ...

Tags: WWE, Repositioned fitness, Sporting Goods

Reebok Partnered with The UFC to Build Upon The Global Fitness Brand's Impressive Roster

Jan 16, 2015

Reebok announced its partnership with UFC Featherweight Contender, Conor McGregor. The signing follows the recent announcement of Reebok’s groundbreaking partnership with the UFC, the world’s leading mixed martial arts ...

Tags: UFC Featherweight Contender, Sporting Goods

Reebok Announces Partnerships with Two of Top MMA Athletes in The World

Dec 17, 2014

Reebok announced partnerships with two of the top Mixed Martial Arts (MMA) athletes in the world, UFC World Champions Jon Jones and Ronda Rousey. The signings of Jones and Rousey follow the recent announcement of Reebok’s ...

Tags: MMA Stars, Sporting Goods

Sakar to Debut a Collection of Bally Total Fitness Wearable Technology

Dec 15, 2014

FAM Brands said its newest licensee, Sakar International Inc. plans to debut a collection of Bally Total Fitness wearable technology, fitness monitoring and electronic accessory products at the Consumer Electronics Show in early January. ...

Tags: Fitness Trackers, Sporting Goods

Reebok Announced a Groundbreaking Partnership with UFC

Dec 3, 2014

Reebok announced a groundbreaking partnership with UFC, the world’s leading mixed martial arts organization. Under the long-term deal, Reebok will become the exclusive authentic global outfitter of UFC, creating for the first time ...

Tags: UFC, partnership, Sporting Goods

Hammer Strength Has Signed an Exclusive Licensing Agreement with Drywear Apparel

Aug 12, 2014

Hammer Strength, a Life Fitness brand, announced it has signed an exclusive licensing agreement with DryWear Apparel, LLC. to market a line of base layer clothing with innovative moisture management technology under the Hammer Strength ...

Tags: Hammer, Apparel, Accessories

MDA Has Signed an Exclusive Worldwide License Agreement with Crosscore

Mar 13, 2014

Mad Dogg Athletics, Inc., (MDA) parent company of Spinning, Peak Pilates, Bodyblade, Ugi and Resist-A-Ball, has signed an exclusive worldwide license agreement with CrossCore, Inc., the leader in rotational bodyweight training products and ...

Tags: Sporting Goods, Recreation

Reebok Is Opening Its First Concept Store and Crossfit Box at 31 Avenue De L'Opera

Dec 11, 2013

Like the Reebok flagship opened a year ago in New York on 5th Avenue, Reebok is opening its first concept store (Fithub) and CrossFit Box at 31 Avenue de l'Opera, one of the most beautiful avenues in Paris! This original and innovative ...

Tags: Reebok, Concept Store

Post-Summer Fitness Regimes Will Improve Ript New Apparel Line

Sep 18, 2013

Now that the summer has come to an end, it's time to pick up the pieces with regard to that all-important gym regime! The team at Ript Clothing have added new lines to their online store in order to make it easier for fitness fanatics to ...

Tags: Apparel, Clothing

Reebok Has Signed up Bollywood Actor and Nargis Fakhri as Its Women'S Fitness Ambassador

Aug 20, 2013

Global premium fitness brand Reebok announced that it has signed up Bollywood actor and fitness icon Nargis Fakhri as its women’s fitness ambassador to reinforce its commitment to women fitness enthusiasts in India. Nargis ...

Tags: Reebok, Nargis Fakhri

Reebok, Truly Understands Your Body Needs Whilst You Are Training to Get a Fit Body

Jun 21, 2013

The leading fitness brand, Reebok, truly understands your body needs whilst you are training to get a fit body. When one is training to achieve a set goal, the last thing one wants is for their clothing to distract them. After an ...

Tags: Apparel&Accessories, Reebok, India

Stylish Dance & Yoga Apparel Line Was Launched by Reebok

Apr 25, 2013

Reebok, the innovative and high performance fitness brand, introduces new Dance and Yoga apparel. This new Reebok Yoga and Dance collection is part of the Reebok’s commitment to women’s fitness, aiming to change the way women ...

Tags: Reebok, Apparel Line, Apparel

Reebok Announced a Multi-Year Partnership for Obstacle Racing

Jan 28, 2013

Reebok, the global fitness brand, and Spartan Race, the world’s leading obstacle racing series and Outside Magazine’s Best Obstacle Race in 2012, have announced a multi-year partnership. The collaboration marks Reebok’s ...

Tags: fitness brand, apparel, Reebok

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