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ExxonMobil to Become Red Bull Racing's Official Fuel and Lubricant Partner

Dec 16, 2016

ExxonMobil announced today that it will become the Red Bull Racing Formula 1™ team’s official fuel, lubricant and motor oil partner in 2017. Under the agreement, ExxonMobil will supply Red Bull Racing with leading-edge Mobil ...

Tags: ExxonMobil, Lubricant Partner

Kiddimoto Teams with Italian Motorcycling Legend Valentino Rossi for New Balance Bike Range

Oct 9, 2016

The new Kiddimoto range – all inspired by Rossi’s famous sun and moon design – includes the classic Kiddimoto superbike, Super Junior Max metal balance bike and a U-Zoom three-wheeled scooter. Kiddimoto has teamed with ...

Tags: kiddimoto, valentino rossi

Bern Unlimited Revamps Sales Leadership

Jul 18, 2016

Bern Unlimited Inc. has promoted Jeff Cavicchi, formerly National Sales Manager, to Director of Global Operations and named three new leaders to head up sales both in the U.S. and overseas. Cavicchi, a 20-year veteran of the bike ...

Tags: Bern, bike industry

Blackburn Names Hawley Exclusive US Distributor

Jun 15, 2016

Blackburn, the maker of cycling trainers recently acquired by Vista Outdoors Inc., has awarded exclusive U.S. distribution rights to Hawley of Lexington, SC. Hawley’s distribution efforts will complement Blackburn’s existing ...

Tags: Vista Outdoors Inc., Blackburn

Riddell Files Suits Against Schutt and Xenith

Apr 22, 2016

Riddell, Inc., developer of protective sports equipment, apparel and related accessories, filed lawsuits against Schutt Sports, Inc. and Xenith, LLC claiming both helmet manufacturers are infringing several patents covering Riddell’s ...

Tags: Riddell, Protective sports equipment, Schutt Sports, Xenith LLC

Carhartt Enters Baseball Season with Donation Initiative

Apr 6, 2016

Carhartt will partner with pitcher Madison Bumgarner for the 2016 baseball season to help transitioning active-duty military service members find meaningful careers in the trades. As part of these efforts, Carhartt will donate $500 for ...

Tags: Carhartt, Madison Bumgarner, Baseball Season, Donation Initiative

New Owner Relocates POC, Adds Employees

Mar 30, 2016

Following its sale from Black Diamond Inc. to Investcorp in October, POC is relocating its North American headquarters and adding new staff. The manufacturer of ski and cycling helmets, apparel and accessories, is moving from Salt Lake ...

Tags: Black Diamond, Employees, POC

Nutcase Hires Netrush To Manage Amazon Channel

Mar 21, 2016

Nutcase Helmets has outsourced management of its sales on the Amazon marketplace to NetRush, a Vancouver, Wash. company that already manages Amazon sales for more than a half dozen specialty sports brands. Since launching in 2006, ...

Tags: Nutcase Helmets, Management, Amazon Channel

US Startup to Roll out Smart Motorcycle Helmet

Dec 29, 2015

California start-up Skully Incorporation plans to ship the first orders of what it says is the smartest motorcycle helmet ever by Christmas. Marcus Weller, founder and CEO of Skully Inc says the idea started off with an accident. He was ...

Tags: US Startup, Smart Motorcycle Helmet

Bravo Sports Corp. Acquires PRO-Tec

Dec 16, 2015

Bravo Sports Corp. has made its first acquisition since itself being acquired this summer. The Santa Fe Spring, CA company said it acquired Pro-Tec, a 42-year-old maker of helmets and other protective gear for skate, snow and wake boarders, ...

Tags: Bravo Sports Corp, helmets, skate

Performance Sports Group Unveils Technology Addressing Mild-Traumatic Brain Injury

Nov 18, 2015

Performance Sports Group unveiled what it claimed to be to be a significant breakthrough in addressing mild traumatic brain injury (mTBI) in sports. The potential breakthrough, a proprietary yet easy-to-use band worn on the neck, was ...

Tags: Performance Sports Group, MTBI, Lacrosse, Baseball

Implus Hires Verde Brand Communications

Nov 13, 2015

Implus, parent company for several brands including Yaktrax, ICEtrekkers, Sneaker Balls, Sof Sole and DryGuy, recently signed Verde Brand Communications as its official brand communications agency. Verde will assist Implus with their media ...

Tags: Implus, athletic footwear, Sof Sole, outdoor

Lumos Smart LED Helmets Improves Bikers Visibility on the Road

Nov 13, 2015

Bikers wearing Lumos Helmets can turn on the road without having to memorize hand signs, and avoid potentially being hit by confused motorists. A woman wearing Lumos Helmets. The front of the helmet is equipped with 14 white LEDs. (All ...

Tags: Lumos Helmets, LEDs

Edelrid North America Hires Sales and Marketing, Operations Team

Nov 11, 2015

Edelrid North America, the newly established North American distributorship for the global Edelrid brand, has hired Blair Williams as director of sales and marketing and Paul Nanawa as director of operations. Williams and Nanawa are both ...

Tags: outdoor industry, climbing

Adidas to Take Over NHL Uniform Rights From Reebok

Sep 16, 2015

The National Hockey League (NHL) and Adidas announced a seven-year partnership in which Adidas will become the authentic outfitter of on-ice uniforms as well as an official supplier of licensed apparel and headwear for the League starting ...

Tags: on-ice uniforms, licensed apparel, headwear

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