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increasing brand awareness
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McCormick Acquires Packaged Herbs Manufacturer Botanical Food Company for $114m
Apr 21, 2016Spice manufacturer McCormick & Company has acquired Australia-based packaged herbs manufacturer Botanical Food Company in an all-cash deal worth $114m. The acquisition will expand McCormick's existing branded herb portfolio with the ...
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Why Measurement Matters: Prove & Maximize Event Effectiveness & Value
Oct 30, 2015Why Measure? In the era of big data and tight budgets, every expense needs to be justified. Moreover, measurement of all marketing programs is expected, especially for trade shows and events. Tracking the number of impressions from any ...
Tags: exhibitors, Effectiveness, Value
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87 Percent of B2b Marketers Are Taking Advantage of Opportunities
Sep 11, 2014Today, social media marketing gives manufacturers the opportunity to improve brand awareness, build brand loyalty, and increase sales, and right now, 87 percent of B2B marketers are taking advantage of opportunities. Fifty-four percent of ...
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India's Luxury Life Style Market Remained Affected by The Economic Slowdown in 2013
Jan 8, 2014Be it a family holiday to exotic locations in Europe or US, sporting branded jewellery, driving around in top-end SUVs, going out for a fine dining in five star hotels, India’s luxury life style market has remained largely affected by ...
Tags: Luxury Market, Apparel
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a Trio of FIAT 500-Inspired 'personal Watercrafts' Was Unveiled
Jul 25, 2013A trio of Fiat 500-inspired ‘personal watercrafts’ has been unveiled at the US Open of Surfing in California, as a part of the carmaker’s efforts to increase its exposure in the US. Despite being Europe’s fourth ...
Tags: Fiat 500, US Surfers
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Annie's Has Booked a Drop in Net Profit in Its Third Quarter
Feb 18, 2013US natural and organic food group Annie's has booked a drop in net profit in its third quarter. Earnings in the three months to the end of December dropped to US$1.4m compared to $2.2m last year. Annie's blamed the decline on charges from ...
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The Luxury Market in India Is Pegged to Grow at 25% in 2013 Till 2015
Feb 17, 2013Irrespective of the continued global economic slowdown, the luxury market in India is pegged to grow at 25% in 2013 till 2015 and likely to touch US$ 15 billion from the current level of US$ 8 billion, reveals the ASSOCHAM-Yes Bank study. ...
Tags: Luxury Market, India, 2015
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Maidenform Kicked off The New Year with a New Look for 2013
Feb 4, 2013Maidenform kicked off the new year with a new look for 2013. The 91-year-old iconic lingerie and shapewear label took to the catwalk to launch The Art of Form, Maidenform's new global brand platform— a sexy campaign that embraces the ...
Tags: Maidenform, new look, 2013
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Chopard Luxury Swiss Watch and Jewelry House Is Selling Online to Consumers
Dec 14, 2012Chopard luxury Swiss watch and jewelry house is selling online to consumers, a step towards luxury e-commerce that other luxury homes hesitate to make. Developed with the primary goal of increasing brand awareness, Chopard's first ...
Tags: jewelry house, luxury e-commerce, increasing brand awareness