The Reusable Packaging Association (RPA) has launched a new campaign to promote the value of reusable transport packaging systems for the movement of food from farm, producer, or processor to point of sale. The campaign demonstrates how ...
Tags: Reusable Packaging
Zola has unveiled a range of sparkling energy waters, which will be available in the US from June 2018. With no added sugar, and only 10 calories per 12oz can, Zola's NEW Organic Sparkling Energy Waters deliver the caffeine equivalent of ...
Tags: Zola, sparkling energy waters
Sun Chemical has collaborated with Sappi North America to create a unique companion piece for its award winning “Innovative Solutions” book for brand owners and converters. The companion piece features 10 printed sample pages ...
Nestlé Waters North America has launched a global advertising campaign focused on its NestléPure Life bottled water brand. Since its launch in Pakistan in 1998, Nestlé Pure Life has become the global category leader, ...
Tags: Nestle, Pure Life Focuses, PET plastic
The Connecticut Department of Energy & Environmental Protection (DEEP) agency has launched recycling program for plastic bags and wraps. The state agency of Connecticut has started a new campaign to increase recycling of plastic bags and ...
Tags: Plastic Bags, Wraps
Scheduled to launch in just over a week's time, Rise of Iron is the next big expansion heading to Destiny, and we've rounded up everything you need to know. The Taken King expansion that released back in 2015 managed to prove to newcomers ...
Tags: Rise of Iron, Taken King, Destiny
Tide is launching a new campaign today to help reduce accidental access of laundry packets by young children and updating its Tide Pods package design with a new Child-Guard zipper beginning in May. "We are deeply committed to reducing ...
Tags: Tide, Child-Guard Zipper
This year Little Tikes is asking families to look at their adventures through the eyes of their kids as part of its Little Trikers campaign. Little Tikes is challenging parents and kids to get triking in its latest campaign. Following ...
Tags: Little Tikes, Campaign
Heinz is launching into another new category: BBQ! and has released five new BBQ sauces, created in partnership with five of America’s top pitmasters. Heinz BBQ sauces are a collection of authentic regional sauces that taste even ...
Tags: Heinz, BBQ Sauces, Top Pitmasters
Children should learn mainly though play up until the age of eight, says head of LEGO Foundation Hanne Rasmussen. The LEGO Group has put £4 million into a new LEGO Professorship at Cambridge University to help forward research in ...
STOUFFER'S, provider of frozen entrees, launched a new advertising campaign. The campaign shares a look at what the STOUFFER'S brand has always stood for - making delicious meals with quality ingredients you can feel good about serving to ...
Tags: STOUFFER, frozen entrees
In early 2016, Invista will launch a new campaign for its Coolmax and Thermolite fiber brands, which are widely used by athletic and outdoor apparel and footwear brands. The Embrace The Elements campaign reflects the new brand positioning ...
Tags: Invista, fiber brands, outdoor apparel
Clondalkin Flexible Packaging has backed an online petition by non-profit organization FoodWatch to take necessary steps to limit the migration of mineral oils into food products. The petition, which was launched last month in Europe, ...
Tags: Clondalkin, Flexible Packaging, barrier film
Swarovski teamed with fashion photographers Inez & Vinoodh for the next chapter of its ad campaign, which stars model Miranda Kerr and features a track by “Happy” singer-songwriter Pharrell Williams. With imagery inspired by ...
Bosch is launching an advertising campaign featuring Weather Channel Meteorologist Jim Cantore for its Icon wiper blades. Robert Bosch LLC has signed Weather Channel Meterologist Jim Cantore as the latest spokesman for Bosch Icon wiper ...