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Arla Foods Launches Breakfast Campaign as Part of Growth Strategy
Aug 26, 2016Arla Foods has launched a new breakfast campaign in line of its £100m commitment to encourage healthy eating habits among consumers in the UK. The dairy co-operative through a series of campaigns and initiatives aims at growing its ...
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Star Wars Tops US Toy Charts with $700m Revenue in 2015
Feb 12, 2016The NPD Group has revealed that Star Wars led the US toy market to a 6.7 per cent growth following the launch of the franchise's toys on Force Friday. Star Wars stormed to the top of the toy charts last year, having generated more than ...
Tags: Star Wars Toy, toy market
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The FMCG Giant Released Its Latest Sustainability Update
Jun 6, 2014The FMCG giant, one of the UK’s biggest users of packaging, has released its latest sustainability update which said it used around 178,000 tonnes of packaging, including glass, aluminium and PET (polyethylene terephthalate) plastic, ...
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Subaru WRX Pre-Order Campaign Has Failed to Reach The Frenzied Heights of That of The BRZ
Nov 28, 2013The Subaru WRX pre-order campaign has failed to reach the frenzied heights of that of the BRZ, with just seven customers submitting a deposit in the first 24 hours. Subaru Australia made the surprise announcement yesterday morning that ...
Tags: Subaru WRX, Pre-Order Campaign, fail
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UK SMEs to Benefit From a New Programme to Help Them Attract Overseas Customers Online
Oct 17, 2013Seven thousand UK small and medium sized enterprises (SMEs) will benefit from a new programme to help them attract overseas customers through the internet, Business Secretary Vince Cable will announce. Vince Cable will also announce that ...
Tags: UKTI Online Campaign, Vince Cable
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The Third-generation Mazda 3 Can Steal Back The Title of Australia's Best Selling Car
Oct 16, 2013Mazda Australia reckons the third-generation Mazda 3 can steal back the title of Australia’s best selling car from the Toyota Corolla next year. After two full years (2011 and 2012) as the country’s top selling car, the Mazda ...
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ChannelAdvisor's Paid Search Solution Optimizes Karen Kane's Online Advertising Campaigns
Aug 2, 2013ChannelAdvisor , a leading provider of cloud-based e-commerce solutions that enable retailers and manufactures to increase global sales, announced that women’s apparel brand Karen Kane employs ChannelAdvisor’s Paid Search ...
Tags: Channeladvisor, Online Campaign
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Online Campaign Targets Tesco Clubcard Customers with an Invitation to 'pledge' to Recycle
Jun 13, 2013Launching on 12 June, the exclusive online campaign – ‘Together we’re making recycling count’ – will target Tesco Clubcard customers with an invitation to ‘pledge’ to recycle. In return for their ...
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Carte Blanche Ramps up Marketing Activity for Tatty Teddy & My Blue Nose Friends Toy Range
Mar 29, 2013Carte Blanche Group is ramping up its marketing activity for the Tatty Teddy and My Blue Nose Friends toy range, teaming up with kids' online swapping and trading community, Swapit. An online campaign will run from Easter for six weeks, ...
Tags: Carte Blanche, Toys
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Angry Consumers Voice Their Fury at The Firm for Abolishing The Deposit Scheme
Mar 13, 2013The Federal Court, last month, ruled in favour of the beverage company after it argued the Northern Territory government’s 10c deposit recycling scheme – introduced in January 2012 and similar to a scheme that has been running ...
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Microsoft's Anti-Google "Scroogled" Campaign Is a Battle for Hearts and Minds
Mar 12, 2013Microsoft's anti-Google "Scroogled" campaign is a battle for hearts and minds as much as for search and email market share, an analyst said today, but its effectiveness can be measured. "Scroogled is an attempt to change hearts and ...
Tags: Microsoft, anti-Google, email market share
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Interplay Has Revealed an Online Campaign with PopGirl
Mar 1, 2013Interplay has revealed an online campaign with PopGirl as it looks to boost its myStyle brand further over the Easter period. The campaign will include a home page takeover on PopGirl TV's interactive website, as well as TV 'shout outs' ...
Tags: Interplay teams, Easter push, PopGirl
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Steve Costello Announced "Undead Power"
Feb 22, 2013Steve Costello, Lenmar's VP of Sales and Marketing, today announced "Undead Power," saying that the combined products and campaign "support Lenmar's belief that consumers should have power anytime, anywhere." The campaign also introduces a ...
Tags: Lenmar Products, smartphones, tablets
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Coors Brewing Kicked off Its Latest Sustainability Initiative by Announcing a Partnership
Feb 19, 2013Coors Brewing Co., inventor of the first 100 percent recyclable aluminum can, today kicked off its latest sustainability initiative by announcing a partnership with Recyclebank, the company that rewards people for taking every day green ...
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Coors Brewing Has Announced a Partnership with Recyclebank for a New Recycling Initiative
Feb 7, 2013Coors Brewing in the US has announced a partnership with Recyclebank, which rewards people for taking every day green actions with discounts and deals, for a new recycling initiative. The Coors Recycles initiative will support the mission ...
Tags: Coors Brewing, Recyclebank, Packaging