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Kickstarter Project Pocket Racing Will Revolutionise The Toy Industry

Apr 22, 2016

The toy line combines traditional play and toy car collecting with AR digital gaming as players race cars on an iPad and watch them react in the real world. A new Kickstarter project that combines toy car collecting with video gaming is ...

Tags: Kickstarter, Pocket Racing

Jumo to Cater for Indies with New 'Games-to-Life' Title

Apr 6, 2016

The firm, merging mobile gameplay with physical toys, wants to make sure the High Street is "Loved as well",despite its debut product initially being sold exclusively via Amazon. New toy firm Jumo believes that its ...

Tags: Jumo, games-to-Life

The Partnership Will See The New Line of Collectables Reach Superawesome's Network

Apr 1, 2014

The partnership will see the new line of collectables reach SuperAwesome's network of 30 million children in the US and UK. SuperAwesome, the team behind Box of Awesome and Box of OMG, has teamed with LEGO to bring LEGO Mixels to its kids ...

Tags: Toys, LEGO

Making The Move From Digital Creatures in The Furby Boom APP to Physical Toys

Mar 17, 2014

Making the move from digital creatures in the Furby Boom app to physical toys. Hasbro's Furblings are making the move from digital creatures in the Furby Boom app to physical toys. The Furby Furblings are miniature companions for Furby ...

Tags: toys, physical toys, toy

'Kidults' Are Not Defined by Age, They Are Defined by Attitude"

Jan 10, 2014

Never mind girls and boys—adults who refuse to grow up are being increasingly targeted by a toy industry promoting adolescence as a lifestyle choice, say industry watchers. Among the "Smart-Tech" toys at this week's Hong Kong Toys & ...

Tags: toy industry, "Smart-Tech"toys, Hong Kong Toys&Games Fair, kidults

The Walt Disney's Second Profitable Quarter Results Began to Be Broken out in Late 2008

Nov 19, 2013

The Walt Disney Co. is shuffling the executive ranks at its interactive division, which last week posted only its second profitable quarter since results began to be broken out in late 2008. Co-president John Pleasants is stepping down, ...

Tags: Disney, Consumer Electronics

Disney Has Just Announced Its Infinity Video Game That Works with Physical Figures

Mar 27, 2013

Disney has just announced its Infinity video game that works with physical figures, and other games publishers have hinted at introducing something like Skylanders. Do you welcome the competition? Oh definitely. We think we've invented a ...

Tags: Toys, Skylanders

Gameloft and Hasbro,Inc. Have Unveiled a New Digital Integrated Play Feature

Feb 18, 2013

Gameloft and Hasbro, Inc. have unveiled a new digital integrated play feature, available today in the LITTLEST PET SHOP game app on iPhone, iPad, iPod touch and Android. This fun, innovative feature will allow players to collect a virtual ...

Tags: Gameloft and Hasbro, game app, smartphone, tablet

Skylanders:Swap Force,The Third Installment in The Game Series

Feb 17, 2013

Skylanders is Activision's very popular video-game line that lets you use a physical toy as an in-game character. At Toy Fair this year, we got a sneak peek at the upcoming Skylanders: Swap Force, the third installment in the game series. ...

Tags: Skylanders, Activision, video-game

My Three-Year-Old Niece Has an iPad

Jan 11, 2013

My three-year-old niece has an iPad. Ok, so it’s the family iPad, but she uses it frequently. As do her parents and her 12-year-old brother. Although they like the idea of kids’ tablets, for whatever reason her parents ...

Tags: iPad, tablets, toys

Tablets Are Once Again The Most Wanted Gifts This Season and Will Be in High Demand.

Jan 11, 2013

Tablets, led by the Apple iPad, are once again the most wanted gifts this season and will be in high demand. Those looking for a cost-effective tablet should look at the Polaroid 7" bundle, which comes with a keyboard and earbuds, and is ...

Tags: Tablets, Apple iPad, Android software, color tablet

You May Be Looking Foward to What Next Big Toy Trends Could Be with 2013 Not Too Far Away

Dec 17, 2012

It's the most wonderful time of the year. In the toy business, it's the time when we get to see which lines live up to the hype and go on to become best-sellers. But with 2013 now not too far away, you might be looking foward to what ...

Tags: TOYNEWS, toy business, toy trends, toy

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