Mars Inc's Wrigley is to relaunch its Skittles confectionery brand in the UK in the New Year with a range re-design and an extra product. The GBP5m relaunch will see the company launch a Skittles Confused variant, whereby the colour of ...
Tags: Mars Inc, new product, Skittles, food industry
US-based Wrigley has re-launched its fruit confectionery brand Skittles with £5m investment. Wrigley confections business unit director Matt Austin said that 10 million Skittles were being consumed every day, and the re-launch would ...
Tags: fruit confectionery, new packaging format, rainbow flipped upside-down